Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.
The infographic below, created by the team at Venngage, illustrates nine key statistics about social media marketing plus three key findings:
- Both B2B buyers and consumers appreciate, and even expect, businesses to actively use social media.
- Though marketers have embraced social media, many sales pros still struggle to use it effectively.
- Social media use, and marketing, is increasingly visual and mobile.
As an example, infographics no longer have to be limited to static text and graphics. ThingLink has developed an editing tool that makes it easy to add pop-up boxes to any graphic, as demonstrated in this Interactive Guide to On-Page SEO.