By David Gutierrez.
A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017.
Photo by Tracy Le Blanc from Pexels
Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression.
So what can you do to avoid being a shoeless shoemaker?
1. Run Contests
Contests are useful for several reasons. They help you engage with your audience in a fun and casual way. They allow you to give back to your community. They give you access to user-generated content that can be used to promote your brand further.