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How to Make a Splash with a New-to-the-World Website

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There can be many reasons to build and launch a completely new-to-the-world website. But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day? Here are nine helpful strategies.

How to rapidly grow traffic to a new-to-the-world website

Image credit: Christopher Gower on UnSplash

Organizations may launch brand new websites for any of these or other purposes:

  • To create an online presence for a start-up company;
  • To launch a new brand, product, or tool;
  • To enter a new market (e.g., bestcontractorMN.com may create a site like bestcontractorIL.com or bestcontractorWI.com when expanding into Illinois or Wisconsin);
  • To provide industry resources independent from though sponsored or “powered by” a brand; or
  • To focus on a specific market or topic (for example, Webbiquity.com covers B2B digital marketing in general; B2BMarketing.Technology addresses martech guidance specifically).

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Seven Ways to Use Your UVP and Brand Messaging

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Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional.

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Where to use your unique value proposition

Image credit: Noah Näf on Unsplash

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list.

To be effective, your UVP has to address a real problem with a compelling solution. But it also needs to be used in the right way, and in the right places. Here’s how to craft an impactful UVP, and seven places to use it once you’ve honed and sharpened it.
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Five Actionable Social Media Tips for Your Web Development Business

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By David Gutierrez.

A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017.

Actionable social media marketing tips

Photo by Tracy Le Blanc from Pexels

Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression.

So what can you do to avoid being a shoeless shoemaker?

1.    Run Contests

Contests are useful for several reasons. They help you engage with your audience in a fun and casual way. They allow you to give back to your community. They give you access to user-generated content that can be used to promote your brand further.

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