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Nine Benefits of Using Social Proof in Marketing

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Guest post by Chris Tweten.

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media.

9 benefits of using social proof in marketing

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People praising a product or brand through ratings and reviews increases its credibility and authority. Consumer comments have (often far) more weight than paid ads. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. But before diving into the advantages it has for marketers who embrace social proof best practices, here’s a closer look at exactly what social proof is and how it works.
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Five Social Proof Best Practices for 2022

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Guest post by Brent Zahradnik.

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

Social proof builds trust

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Social proof can help create trust and boost your business growth in 2022. Here are five ways to effectively utilize it.

Create a Community of Advocates

Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. They’ll recommend you because they honestly believe you are the best business for the job.

[Read more…]

Five Uncommon Digital Marketing Tactics for Your Small Business

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Guest post by Mitt Ray.

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

Five uncommon digital marketing tactics

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This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Try these to surprise and engage your audience.

Five little-used digital marketing techniques for your business

1. Publish original studies.

Creating content is an essential part of any marketing strategy. It helps people discover your brand through search engines and social media. There are many types of content you can create, but nothing beats original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention.

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Five Tips for Creating Landing Pages That Convert

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Guest post by Grace Murphy.

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation.

Landing page design - making the most of where prospects land on your websiteLead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. driving conversions. This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool.

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

The goal of that landing page is to: [Read more…]

Five Ways to Boost Your Conversion Rates

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Guest post by Natasha Lane.

No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action. Whether it’s as simple as signing up for a newsletter or putting an item in their shopping cart—or as challenging to get them to contact a sales person—your goal is to get them to convert.

Five ways to boost conversion rates

Image credit: Marcel Strauß on Unsplash

The rate at which you turn site visitors into buyers or known sales prospects is arguably the most important metric for your business, and there are many tactics you can use to boost it.

Here are five of the most effective techniques to boost conversion rates.

1. Use Popups

Ideally, your call to action (CTA)–the content element prompting the user to do what you want them to–should stand out clearly from the content of your site. [Read more…]

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