Guest post by Kevin Conner.
Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.
To reach your destination, you first need to know how to steer your ship. That’s difficult if you don’t know where you are in the first place. To establish that, begin with a social media audit.
What Is a Social Media Audit?