Revised July 5, 2018
Revised January 7, 2017

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not just more of it.

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.
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