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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

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Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Content and social media marketing reports 2023Those are among the findings from a trio of this year’s best research reports, from WordPress VIP, Hootsuite, and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms.

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Content Marketing: Growing and Maturing

How are content marketing budgets holding up in these challenging times? How are goals and strategies for content marketing changing? How are content marketers measuring results and proving value?

[Read more…]

Social Media Marketing Goals and How To Achieve Them — Five Tips

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Guest post by Ahana Basu.

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign.

Tips for setting and achieving social media marketing goals

Firmbee.com on Unsplash

As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin, “If you fail to plan, you are planning to fail!”

Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve.

What’s the best approach for creating that strategic plan? [Read more…]

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

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LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place.

For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot?

Can Twitter escape dark times in B2B social media?

Image credit: Akshar Dave on Unsplash

On the plus side for the platform, most sources still rank Twitter as the second-best social network for B2B marketers:

    • MTC notes that while LinkedIn “makes up over half of all social traffic to B2B websites and blogs,” Twitter is “a melting pot for the voices and opinions of industry thought-leaders, experts and advocates, often with huge followings and well-established communities.”
    • Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

[Read more…]

Best Brand Monitoring Tools – At Any Price

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Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks,  microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Best online brand monitoring toolsFortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:

  • What’s your budget? (Obviously.)
  • Do you just want to monitor brand mentions,  or also competitors and possibly industry keyword phrases as well?
  • What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
  • Are you okay with just monitoring brand mentions on social media platforms,  or do want to scan the entire web (news sites, forums, blogs, etc.)?

Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.
[Read more…]

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