Society has an obsession with celebrities. In the social media age, this obsession has grown exponentially, and fans (or stans) are given a front-row seat to the even the most mundane goings-on in their lives.
If you don’t particularly care about what actors or pop stars are doing, you might not get it, but just because you don’t get it doesn’t mean you can’t use this obsession with celebrity to your advantage. Businesses and celebrities—many of them being brands in their own right—have worked together for decade. Is it possible your business could benefit?
Here are four reasons you may want to think about making celebrities part of your marketing strategy.