Revised September 27, 2021
Revised February 4, 2019
Revised February 7, 2018
Revised November 27, 2017

Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more.

Here are nine of the most popular tools for enhancing Facebook marketing efforts. [Read more…]