Guest post by Scarlett Finley.
Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.
Influencer marketing in B2B is all about forming meaningful and often long-term relationships with industry thought leaders and leveraging their expertise and credibility to champion your brand’s message. But how do you go about creating and managing such partnerships?
This post provides practical guidance on how to integrate B2B influencer marketing into your overall strategy and how you can forge successful influencer collaborations to amplify your B2B marketing messages.