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Five Effective Instagram Post Ideas for B2B Businesses

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Guest post by Mitt Ray.

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network, but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.

If you’re unsure about how to use Instagram for your B2B businesses, here are several post-type ideas to get you going.

Create carousels with tips

Using Instagram carousels for B2B marketingAccording to this study from Buffer, the content format that gets the highest engagement on Instagram is the carousel.

So, instead of posting just one still image, post a series of photos.

You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. [Read more…]

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

Seven types of social media marketing toolsSocial media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”

It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]

The Five Best Pinterest and Instagram Marketing Tools

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Revised March 30, 2023
Revised August 1, 2022
Revised January 29, 2020
Revised November 20, 2019

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks.

Best Pinterest and Instragram Marketing ToolsOn Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images.

Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

[Read more…]

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