It’s a perpetual problem: business professionals are virtually drowning in data yet starved for insights.

Or as Davis Clark puts it, over “the past 20 years, we’ve made extraordinary progress in our ability to collect, store, extract data, but relatively little progress in our ability to integrate and make sense of that data.”

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively?

Davis isn’t the first to try to answer the question, but he is approaching it from a unique perspective. Here’s his story, and the story of the company he founded to solve this conundrum, Futuremodel.
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