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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

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When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision.

Though direct mail has been around since the days of the Sears catalog and the Pony Express, it remains a popular and profitable marketing channel for many types of businesses. It’s flexible, allows precise targeting, and is one of the least costly marketing tactics other than email.

Michael McCarthyBut while direct mail is effective, it’s often not efficient. In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes.

Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. So he did something InkIt logoabout it. Here’s his story.

The Product

Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion.

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The Entrepreneur Interview Series #2: Scott Burns, Structural

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Welcome to the second post in this series of entrepreneur interviews, where successful tech company founders will be sharing their experiences, guidance, and lessons learned. It’s fitting that this second post highlights an entrepreneur who is now on his second company.

Scott Burns of StructuralScott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000—right on the cusp of the dot-com bust.

After some challenging early years, he grew the company into a leader in its space, before it was sold to Vista Equity Partners for $153 million in late 2016. The next year, he and marketing leader Chip House founded Structural, which develops employee success management software.

Structural logoHere are Scott’s insights.

The Product

Structural uses people data to create more agile, connected, and productive enterprises. It starts with what looks like a powerful internal LinkedIn profile, and then leverages the siloed, incomplete data organizations already have stored in different systems to create actionable insights to power productivity for everyone within an organization.
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Seven Things to Do as a New Leader

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Guest post by Rachel Jackson.

All your hard work has paid off. You’ve finally been recognized as the valuable asset to your organization that you strive to be, and you’ve been rewarded with a promotion to management.

Congratulations! Whether you’re leading three people or 30, here are some tips for cementing your new leadership role so that you can build a better team.

Guidance for new business leadersHave an Open-Door Policy

An office allows you to close the door if you need to have a private discussion with one of your team members, as opposed to having those conversations in a sea of cubicles. However, if you’re not engaged in a private conversation, your door should never be closed. You should also arrange your office so that you are accessible to your staff; make sure that your desk faces the door and people can make eye contact when entering.

Get to Know Your Staff

Take the time to learn about your team. Get to know their strengths and their weaknesses, how they work, and a little bit about their personal lives. Understanding what drives and motivates your employees will help you to guide them effectively. Learn the ins and outs of who gets along, who works best independently, and who can help bring the team together.
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