Traditionally , the commercial construction and design industry has used expensive, traditional marketing efforts to showcase their services and lines of products, and relied on old relationships to generate new business.
It’s been difficult for individuals in need of commercial-grade products or services to find inspiration, and individuals and companies to work with, without spending a lot of time and money.
The construction industry has lagged other sectors in adoption of digital technologies, leading to inefficiencies in sourcing and project management. But that is changing as innovative suppliers recognize opportunities to improve commercial building processes.
Here’s the story of what happened when Steve Pulley and two other relationship-driven individuals approached an industry that was lacking in the tools needed to efficiently explore, engage, and connect to make commercial construction and design dreams a reality, and decided to take on the challenge.
[Read more…]