Guest post by Daniela McVicker.
Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? B2B can seem dry, even boring, in comparison. At least this is the perception.
Actually, B2B content can be emotive, intriguing, and engaging. It can use great visuals, and spark a genuine response. That’s because no one ever really markets to a business. Your marketing content you isn’t being viewed and read by a logo, a building, or a product. It’s read by a person.
Reach that person in the right way with relevant information, and your marketing efforts will be a success.
The key is creating content your audience craves. You can start doing that by following these seven steps.