Tifany Scifo Archives - B2B Marketing Blog

Guest post by Tifany Scifo.

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There’s a lot of potential at these shows, but unfortunately also a lot of competition. And they are expensive.

Companies employ a wide variety of tactics to help them stand out from the pack, but one of the most important tools is an effective trade show booth. Here are some tips and tricks on how to make your booth stand out and make a fantastic first impression.

Consult a Full Service Exhibit Marketing Agency

There are a number of benefits to consulting a marketing agency for trade show booth design. They have the experience and ability to create a truly amazing design that will grab the attention of everyone passing by the booth.

They will also be able to custom create the booth specifically for your company with the trade show objectives in mind. This is among the most effective ways to ensure a booth that fits all of the company’s needs. Working hand-in-hand with them will also allow you to choose the designs which fit the brand while also taking advantage of experts’ knowledge.
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Guest post by Tifany Scifo.

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity.

However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors. With so many products and services on display, each more enticing than the last, how can you possibly hope to get a leg up?

First, understand what factors motivate buyers.

Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Since there’s no crystal ball capable of divining a buyer’s mind, the only thing left to do is to take a step back and try to understand that which drives the buying decision in the people you’re selling to.

Trade show buyers tend to come prepared.

Unlike the typical retail buyer, B2B customers typically spend a significant amount of time researching the products or services they’re most interested in even before they arrive at the trade show. This means that the person approaching your trade show display probably has a pretty good top-level understanding of how your product works and potentially how it could aid them in their business.

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Getting B2B Trade Show Attendees to Buy

First, understand what factors motivate buyers.

Trade show buyers tend to come prepared.

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