B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Six Reasons Twitter is (Still) a Great Social Media Channel for Business

by

Guest post by Nikola Roza.

Despite its mistakes, Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024.

Six reasons for brands to be on TwitterMoreover, 4.8% of marketers around the world use Twitter to promote their business.  Here are six detailed reasons why a solid Twitter presence is important for your online business.

Six Reasons Your Brand Needs a Twitter Presence

#1- Brand Building

Being active on Twitter can help tremendously with your brand-building efforts.

This is because the social media platform provides: [Read more…]

Three Things Twitter’s Marketing Team Needs to Do

by

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

Twitter is struggling - here's how marketing can save itTwitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. And it’s still the place to go for breaking news.

So, there’s hope. [Read more…]

Recent Posts

Categories