Guest post by Natasha Lane.
The value of customer testimonials is well-researched and documented, which is why every business should solicit and promote them. However, the days of just slapping three one-sentence testimonials on your homepage are long gone.
Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that.
1. Be Proactive
It all starts with getting actual testimonials for your products or services. Unless you find a good way to source testimonials, you’ll have difficulties with other tips you’ll find in this article. For high-end products, the sales rep or primary point of contact for customers will need to reach out directly to their clients.