B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Four Types of Social Media Content Every Business Needs to Create

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Guest post by Shane Barker.

Long gone are the days when marketers had to make a business case for using social media.  Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it.

Find proven influencers for outreach plus audience demographicsAnd though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is on the rise. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”

For brands, social media marketing is clearly critical. But, on the off chance you need more evidence…

Buffer surveyed 1700 marketers from varied niches. 90% of respondents said that social media marketing is “very important” to “somewhat important” to their overall marketing plans.

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Why You Still Need Infographics for Your Content Marketing

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Guest post by Ronita Mohan.

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.

Why you still need infographics for content marketingBut the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience.

One of the most common forms of visual content used by marketers are infographics. Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore?

Yes, they are. Here’s why you still need infographics in your content marketing.
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7 Steps to Create B2B Content That Your Audience Craves

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Guest post by Daniela McVicker.

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? B2B can seem dry, even boring, in comparison. At least this is the perception.

How to create content B2B buyers crave

Image credit: Greta Punch on Unsplash

Actually, B2B content can be emotive, intriguing, and engaging. It can use great visuals, and spark a genuine response. That’s because no one ever really markets to a business. Your marketing content you isn’t being viewed and read by a logo, a building, or a product. It’s read by a person.

Reach that person in the right way with relevant information, and your marketing efforts will be a success.

The key is creating content your audience craves. You can start doing that by following these seven steps.
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Six SEO Facts About All High-Ranking Content

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Guest post by John Aaron.

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge.

6 facts about high-ranking SEO contentOur relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior.

The good news is SEO analysts from across the web regularly gather some pretty revealing statistical data about which key factors help or hinder the performance of an article, page, or post.

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Here are six high-impact areas to focus on with SEO efforts.
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Six Ways Infographics Changed the Course of Human History

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Guest post by Payman Taei.

A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements: visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided data visualization.

The power of infographicsToday, online infographic creation tools such as Visme allow anyone to easily create professional infographics. But this visual format is not new; instead, they are among the oldest forms of communication, and it only makes sense that they’ve retained their function throughout human history—people are visually wired.

An astonishing 50 percent of the human brain is involved with visual processing, and 70 percent of its sensory receptors are in the eyes. It takes less than one-tenth of one second for a person to take in new visual scene: 150 milliseconds to process a viewed symbol, and another 100 milliseconds to attach meaning to it.

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