Guest post by Stefan Debois.

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home.

That should come as no surprise. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. A similar reaction takes place in the brain when people receive personalized content. They tend to remember it for much longer, too.

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Here are four areas where your business can benefit from using personalization in your digital marketing.
[Read more…]