This post originally appeared on WPOinc.
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?
In terms of specific tactics within the marketing mix, industry marketing entails activities like:
- exhibiting, sponsoring and/or speaking at trade shows and other industry events;
- working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.); and
- being active in trade or industry organizations and associations.