World Clock for Mac Archives - B2B Marketing Blog

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

While perhaps true at a philosophical, strategic level, it obviously takes many other disciplines and activities to support those two functions, from managing people and projects to accounting, shipping, website management, customer service, and more.

Fortunately, as with marketing and analytics and other sales & marketing tools, there are a wide variety of platforms, apps, and extensions to help business professionals in almost any role do their jobs more effectively and efficiently.

Here are nine categories of useful tools for busy business professionals in human resources (HR), accounting, finance, operations, customer support, and marketing.
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Revised May 18, 2020
~~Revised December 18, 2017~~
~~Revised October 12, 2017~~

Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on.

Combined with the widespread adoption of mobile technologies, enabling corporate professionals to work from pretty much anywhere, at any time (which they are therefore expected to do), the demands on our time feel unprecedented.