Guest post by Lisa Sicard.
Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology.
Image credit: Nguyen Dang Hoang Nhu on Unsplash
AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job, it can help you be more productive. This post explores how AI can assist with content creation.
What Exactly Is AI for Content?
It’s a way to create content or update old content that is quick and easy for you to do. You put in the specific inputs, and you’ll receive outputs.
For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. Or you use some fragments from all the outputs to create your own piece of content.
Content Curation
The first way AI can help generate content is by curating existing content. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience.
Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources.
For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.
Blog Posts
AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you. There is only one you.
Readers want to hear about your own experiences or case studies in your blog posts.
Social Media Posts
You can also use AI to create more social media posts. For example, Jasper helps you craft better tweets. You could even craft better social media ads with the aid of this technology.
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Content Generation
In addition to curating existing content, AI can also be used to generate original content from scratch. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories.
These pieces may not have the same level of sophistication as something written by a human author, but they are still useful for giving readers an overview on a topic or filling in gaps when there is limited time or resources available for manual creation.
Content Marketing
You can also use AI to create marketing material for your website or in product descriptions. Not only product descriptions but to make them more SEO-friendly.
There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available.
Content Optimization – SEO
AI-driven tools can be used to optimize existing content so that it reaches its full potential. By analyzing data points like keyword usage, readability levels, grammar accuracy, etc., these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings.
This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages).
Voice Recognition
Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. With voice recognition technology, all you have to do is speak into a microphone.
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The software will automatically transcribe your words into text format that can then be used as part of any kind of audio or video file. This makes it much easier for those who don’t have experience with video editing software but still want to create engaging audio files for their readers or viewers.
It Gets Better After Time
The more you use the tool, the easier you will find it to use. Not only that, but AI will better understand you, your needs, and your audience. When I first began using Jasper I had to spend hours to learn how to use it for my own needs creating content. So, if you decide to try it out be sure to give yourself a few hours to learn how to use it effectively.
Important Caveats
A couple of important words of caution for AI users. First, be sure to do your own research on statistics as some content may be older and lean one way. The data used for this technology could be two years old. Be sure to check any and all stats associated with any content you may use from these tools.
Second, do not rely on the raw output from any AI tool to produce blog posts or articles you hope readers may find in search. While there is some debate about how Google will treat (and rank) AI-generated content, even proponents of AI content tools acknowledge that:
“Will Google penalize my AI-generated content? The short answer is no, at least not yet…However, that’s not to say they won’t in the future. (It’s) clear that Google considers AI-generated content to be against its guidelines and as such, it’s possible that they will develop a way to detect and penalize it.”
Conclusion
Overall, artificial intelligence offers a range of powerful solutions for content creation. From curating existing pieces to generating original works and optimizing them for maximum performance in search engines.
As this technology continues to evolve over time, we will likely see even more sophisticated applications emerge. They will provide bloggers and marketers with endless possibilities for creating compelling content that resonates with their target audiences. And it can be a huge time-saver for many creating content today.
Are you afraid of using this newer technology or have you delved into it? We’d love to hear your thoughts about it in the comments below.
*Parts of this blog post were generated by Lisa’s Jasper AI tool. This entire post was edited by Tom Pick, who’s been called many things over the years, but never an “AI tool.” 🙂
Lisa Sicard loves helping others to thrive online through social media, blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 10 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook “How to Tweet and Thrive on Twitter” now on Amazon.