Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role.
It may be a passing thought due to a bad day at the office, or a deep-seated yearning. It’s not a choice to be taken lightly, and definitely not an easy road to travel. But for those with a great idea and strong work ethic, it can be very rewarding.
If you are thinking about ditching the corporate life and forging your own path in the marketing world, there are a lot of considerations and things to do to ensure you can be a success. Here are 14 elements you’ll need to address in order to be successful in your own marketing venture.