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Livestorm’s Claude Connector Offers a Glimpse at the Post-UI Future of Marketing Software

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What if managing webinar events didn’t mean clicking through menus, filling out forms, exporting spreadsheets, and moving data between applications?

That’s increasingly where business software is headed. Livestorm’s new verified connector for Claude lets marketers manage events, sessions, and attendees simply by asking for what they want in plain English.

Livestorm MCP is now a verified connector in ClaudeThe big picture: The announcement is about more than making webinar management easier. It’s an example of a larger shift in how we’ll interact with business software.

Instead of learning how to operate software, we’re increasingly going to tell software what we want accomplished.

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The Local Blind Spot in B2B Marketing: Why the Google Business Profile Deserves a Line in the Plan

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Guest post by Steve Fleurant.

Ask a B2B marketing team to inventory its web presence and the list will be familiar: the website, the blog, the LinkedIn company page, the review presence on G2 or Clutch, the paid search program, perhaps a marketing automation stack humming underneath.

Why GMB shouldn't be a blind spot for local B2B marketingAsk the same team who owns the company’s Google Business Profile, and the answer is frequently a pause — followed by the discovery that nobody does, that the listing was auto-generated years ago, and that its photos consist of a Street View image of the office park.

That pause is a measurable gap in an otherwise sophisticated presence. The premise of web presence optimization is being visible everywhere buyers look, and B2B buyers look in more local places than most B2B marketing plans acknowledge.
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Smarter by Design: How AI Enhances Human Expertise in B2B Marketing

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Guest post by Sherjan Husainie.

Artificial intelligence (AI) is transforming industries by amplifying human expertise rather than replacing it. The most effective AI implementations don’t attempt to automate people out of the equation. Instead, they improve operational efficiency and reduce costs while preserving and often improving the quality of the work.

Smarter B2B marketing with AI innovationThis shift is especially visible in fields where judgment, relationships, and creative strategy determine success. Rather than displacing the professionals who built that expertise, AI is increasingly deployed to extend that reach. AI tools can handle a volume of data and repetitive tasks that no team could reasonably process manually. This automation leaves strategic and relational decisions to the people best equipped to make them.

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Why B2B Brand Reputation is Won or Lost on the Trade Show Floor, Not Just Online

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Guest post by Peter Johnson.

A CEO walks a trade show floor, stops at a competitor’s booth for eleven seconds, and forms an opinion that no amount of digital reputation management will undo before the next quarter’s renewal conversation. That’s not a hypothetical.

Importance of trade shows for building B2B brand reputationIt’s roughly how fast in-person judgment forms, and it’s happening constantly at exactly the events where B2B companies have spent the least strategic effort protecting their reputation.

Reputation management has become an executive-level concern. According to PwC’s 2025 CEO Survey, 84% of global CEOs now rank reputation risk as their top external threat, ahead of both cyber and regulatory risk. Nearly all of the resulting investment, however, flows into digital monitoring: review response protocols, social listening tools, AI search visibility.

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The Pre-Show Outreach Playbook: Booking Meetings Before the Trade Show Starts

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Guest post by Souraa Shantikari.

Most trade show pipeline is won or lost before anyone sets foot on the show floor. Teams spend months and a large budget to be there, then run their outreach in the final week, when every other exhibitor is emailing the same people. The booth becomes a place to hope for walk-ups instead of a place to close meetings that were already on the calendar.

How to maximize event marketing ROI by booking meetings earlyThe fix is not more budget. It is better timing and a better list. And the timing question has a surprisingly clear answer.

We looked at 195,765 public LinkedIn posts where someone announced they were attending a B2B event, then measured how many days before the event each post went live. The median was about 16 days. More than half of attendees posted at least two weeks out. Roughly 85% posted at least a week before the doors opened, and one in five posted a full month or more ahead.

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