Guest post by Natasha Lane.
A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.
Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.
Evergreen content should be the cornerstone of your overall content development strategy. You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience.