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Social Media Management Trends: Threads, Carousels, and the “Authenticity Gap” (Research)

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Is Threads finally ready to become a core platform rather than an experiment? Why are LinkedIn Company Pages quietly regaining strategic importance even as personal profiles dominate industry conversation? And what type of content—video, images, or something else entirely—is actually driving engagement for brands heading into 2026?

2026 Social Media Trends Report from Sendible cover imageFind the answers to those questions and more in The 2026 social media management trends: Scaling authenticity from Sendible.

For those in the social media management, digital marketing, and agency communities—particularly teams managing multiple brands or locations—this report offers a data-backed look at how social media behavior is shifting.

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Turning Quiet Corners Into Sales Drivers: Reviving Low Traffic Retail Zones

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Retail spaces rarely distribute customer attention evenly. Certain aisles and display areas attract consistent browsing while others remain largely ignored. These low-traffic zones represent missed opportunities for both sales and brand engagement.

Reviving low-traffic retail areasRetailers that analyze customer behavior and adjust store strategies can transform overlooked sections into productive parts of the shopping environment. Data-driven decisions, thoughtful merchandising, and strategic visual cues all play a role in improving movement across the retail floor.
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How Top Marketers Are Using AI Prompts to Work Faster and Smarter (Research)

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How can marketers move beyond generic AI prompts and get consistently useful results from tools like ChatGPT and Claude? What kinds of prompts are experienced marketing leaders using to accelerate research, sharpen messaging, and generate better ideas? And how can marketers turn AI from a novelty into a practical daily productivity tool?

20+ AI prompts from top marketing pros - Brand24 report coverFind the answers to those questions and more in 20+ AI Prompts from Top Marketing Pros from Brand24.

For those in the B2B marketing, content marketing, and digital strategy communities, this report provides a practical look at how experienced marketers are actually using generative AI in their daily workflows. Rather than focusing on abstract AI theory, the report offers specific prompts and use cases that help marketers brainstorm ideas, analyze audiences, develop content, and extract insights from data.

Here are six ways to use AI in marketing plus two additional key findings from the report’s authors, based on input from marketing experts like Andy Crestodina, Gini Dietrich, Neal Schaffer, and Jim Harris.
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Growth in 2026 Will Depend Less on Optimism and More on Alignment

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Are the majority of B2B companies truly prepared for growth in 2026, or simply adapting to a new normal of volatility? Why are marketing leaders shifting priorities away from traffic volume and toward operational efficiency? And if artificial intelligence (AI) is reshaping discovery and search, why do so few organizations consider themselves genuinely ready to use it strategically?

How are 1,000 businesses navigating the market in 2026? Find out

Find the answers to those questions and more in Navigating Growth in 2026: Business & Digital Marketing Insights from 1,000 Companies from OuterBox.

For B2B executives and marketing leaders, the report offers something more useful than optimism. It provides a snapshot of how companies are actually responding to sustained economic pressure and evolving buyer behavior. The numbers suggest that growth in 2026 is possible, but won’t happen by accident. It will come from disciplined execution, operational alignment, and a more deliberate approach to digital strategy.

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Why “Category Fame” Beats Household Fame in B2B Marketing

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What truly drives trust in B2B marketing: brand awareness, product innovation, or peer validation? How do customer endorsements and category relevance stack up against price competitiveness and feature differentiation? And where in the funnel does trust create the greatest competitive advantage?

Cover image for LinkedIn's Be Category-Famous and Accelerate Social Trust reportFind the answers to those questions and more in the Be Category-Famous and Accelerate Social Trust report from LinkedIn.

For senior B2B marketers and marketing decision-makers, this report makes a clear and compelling case: trust is not a soft metric or a branding afterthought. It is the strategic foundation of sustainable growth, and it is built less through broad fame and more through category-specific validation, peer credibility, and social proof across the funnel.

Here are eight specific findings from the LinkedIn report’s authors, Mimi Turner and Jann Schwarz.
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