Posts Tagged ‘Daniel Flamberg’
Best Twitter Tips, Tools and Tactics of 2011
Monday, January 9th, 2012In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing.
Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. governors, senators and congressional representatives use it, as do 87 of the Billboard Top 100 musicians. Twitter users are twice as likely to purchase from companies they follow than are Facebook users.
So how can marketers and PR professionals use Twitter more effectively? What’s the best way to build a quality, relevant Twitter following? Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts?
Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year.
Twitter Tips, Tactics and Techniques
40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine
Got a boring Twitter background and need some inspiration to help you liven it up? Dustin Betonio here presents 40 “awesome and creatively designed Twitter backgrounds which use various and innovative illustrations to create a visually attractive and appealing look to their profiles” to get your creativity kick-started.
25 Suggestions For How To Use Twitter by Dave Fleet
Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
10 Twitter Features You Might Be Missing by GigaOM
Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts.
How We Increased Our Twitter Followers By 250% – Whiteboard Friday by SEOmoz
Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.
Top 7 Ways to Save Time on Twitter by OPEN Forum
Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”
20 Guidelines for Twitter Success by Global Copywriting
Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., answer every mention), Never Fail To (e.g., say “thank you”), Things NOT To Do, and “Keep in Mind.”
The Ultimate Guide to Twitter Marketing by Copyblogger
Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari, Michael Brenner and the ebullient Diana Adams.
12 Most Stimulating Twitter Chats by The 12 Most
If you’ve never sat in on a Twitter chat, it’s quite an experience. If you have, you understand the metaphorical meaning of “drinking from a fire hose.” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number. In some cases, a very large number. Among the 12 best Twitter chats chosen here by Daniel Newman are Blogchat, hosted by Mack Collier; GetRealChat, moderated by the exuberant Pam Moore; and LeadershipChat, hosted by my fellow Lebronian Lisa Petrilli and Steve Woodruff.
The Right Way to Build Brand(s) via Twitter by iMedia Connection
David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.
55 Tips to Get Retweeted on Twitter by ZoomFactor
The awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something.
The Hidden Guide to Using Twitter Effectively by KISSmetrics
***** 5 STARS
The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.
Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily
Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.”
Twitter’s New Look and Feel
Twitter gets new, Facebook-like feeds & features by DevBeat
Jolie O’Dell summarizes the changes in Twitter’s new interface, such as the “new Activity tab, which shows all the non-tweet activity from people you follow. You can see new follows from your friends, friends’ retweets and their favorites.” Overall, the UI is an improvement—with the exception of losing the ability to see how many lists a person is on. Hopefully, Twitter listens to user feedback and restores that feature.
Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? by iMedia Connection
Katelyn Watson explains how Twitter’s recently announced brand pages work, what Twitter is aiming to accomplish with the redesign, and the benefits brand pages will provide to marketers.
Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog
David Foster summarizes Twitter’s design changes and new capabilities, including four-tab navigation and the ability to embed tweets on any website.
Twitter and SEO
The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog
In this somewhat long-winded but thoroughly researched post, John Doherty describes a number of experiments he ran to determine the effect of Tweets on a page or blog post ranking. The conclusion? Even a single tweet helps a page or post get indexed more quickly, though it has little effect on rankings. Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking.
7 Key Ways to Optimize Twitter for Search by HubSpot Blog
Anum Hussain details seven techniques for optimizing your Twitter presence for search, among them, “Don’t completely believe the “nofollow” warning…both Google and Bing (have) confirmed that tweeted links are in fact a signal for a search engine’s organic and news rankings,” create a special list of Twitter keywords, and use 1-2 core keyword phrases in your bio.
Finding Twitter Followers and Interesting Twitterers to Follow
How To: Get More Qualified Followers on Twitter by Social Media Today
Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists.
How to Find Twitter People that Don’t Suck by Soshable
JD Rucker presents a series of steps, starting with defining your goals on Twitter, to help find quality people to follow on Twitter. Each section is divided into guidelines for personal accounts and for business.
How to Get More Followers on Twitter by Graywolf’s SEO Blog
Michael Gray lays out an effective seven-step fan for gradually building a relevant Twitter following, starting with “raiding” the accounts of competitive and complementary Twitter accounts and using tools like Raven Event Tracking and manageflitter.
Twitter for B2B Marketing
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch
Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.
9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs
Maria Pergolino shares nine tips for B2B marketing success on Twitter, such as sharing the workload for the corporate Twitter account among several people, sharing valuable content, and using Twitter tools (see below) to maximize productivity.
Twitter for PR and Media Pros
9 easy steps to add Twitter to your PR mix by ragan.com
The illustrious Anne Deeter Gallaher lays out a nine-step path to Twitter expertise for PR professionals, including using TweetDeck to follow multiple topics of interest simultaneously.
4 Ways to Build Your Influence on Twitter by Laura Kinoshita
When building influence on Twitter, start by following 10-20 people with modest follower counts (which makes it easier for you to stand out) who are connected to a key influencer in your market, then gradually build an influencer map for your industry.
Twitter Launches Twitter for Newsrooms by BizCloud
A review of the Twitter for Newsrooms guide, designed to “help reporters get the most out of the micro-blogging service. The guide contains valuable resources that will educate journalists and media organizations on how to best leverage various Twitter tools for finding sources, publishing their stories, and also for promoting their content.” Something PR professionals may want to take a look at as well.
Twitter Tools
Headhunters Using Twitter – The New Productivity Check by Minervity
Though his English is a bit spotty, Richard Darell provides helpful reviews of eight tools corporate recruiters can use to evaluate potential hires (and the rest of can use to evaluate anyone) on Twitter, including Retweet Radar and Twitalyzer.
These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection
Noting that “88% of small businesses and 74% of midsized organizations now use Twitter as their social media application of choice. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients.
15 Useful Twitter Tools for B2B Social Media by Social Media B2B
Frequent best-of contributor Adam Holden-Bache reviews 15 helpful tools for managing Twitter, including Twtpoll for polling, Tweetreach to see how far your tweets travel, and Backtweets for better Twitter search.
The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur
Chris Norton sorts through the hundreds of Twitter measurement tools available and reviews his top 10 here, among them TweetStats and Twitterholic.
Two Great Twitter Visualization Tools: Twiangulate & MentionMap by Affiliate Marketing Blog
Geno Prussakov reviews two helpful tools for finding relevant new Twitter followers. Twiangulate, which looks very cool, lets you “see the biggest (or the most influential) followers of any two or three Twitter users, as well as mutual followers and mutual friends, compare lists, and do much more,” according to Geno.
5 Great Twitter Track Tools to Organize Followers by Search Engine Journal
Noting that unlike other social networking sites, Twitter is an “open-format chat setting that invites communication and connections with anyone who happens by. This is why you might need a little extra something to help keep track of all of your followers,” Ann Smarty reviews five helpful tools to help accomplish that task.
10 Twitter Tools to Increase Your Productivity by SloDive
Leo Widrich outlines the features of 10 popular Twitter tools (including his own Buffer App for scheduling tweets) as well as what makes each one “killer.”
Twitter Noise Reduction: The Twit Cleaner by Social Marketing Forum
Jim Ducharme review Twit Cleaner, a handy tool to help keep your tweet stream clean by identifying people you follow who are Dodgy (spam phrases, @ spamming, duplicate links etc.), Absent (o updates in a month, or fewer than 10 tweets), Repetitive (igh numbers of duplicate tweets or links) or guilty of other Twitter sins. You can also have the tool evaluate your own behavior to make sure you aren’t crossing any lines.
6 Ways To Monitor Your Brand On Twitter by OPEN Forum
Heather Allard discusses six tools for monitoring brand conversations on Twitter, including Backtweets, Monitter and Sprout Social.
Organize Your Twitter Following with Formulists by Business2Community
Kristi Hines explains the features of Formulists, “a service that will allow you to create customized Twitter lists and automatically update those lists with new followers that fit your specifications”—ideal for organizing large numbers of Twitter followers without manually picking through all of your followers.
How Twitter Web Analytics Will Help Your Business by PCWorld
Angela West looks at how Twitter analytics (based on their acquisition of BackType) work and the key benefits they provide to business users.
The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community
Neal Schaffer recommends HootSuite, Buffer, tweetspinner, Triberr and other tools for functions like SEO and content curation among his favorites.
14 Twitter Tools for Enterprise Business by Sprout Insights
In a slightly different twist, Susan Gunelius presents 14 useful Twitter tools based on the function that would benefit from them (Marketing and Customer Service, Human Resources, and Communications and Networking).
10 Tools to Significantly Increase Your Twitter Efficiency by arkarthick.com
Guest poster Leo Widrich details his top ten tools for Twitterers to “check out to step up your Twitter game and significantly increase your efficiency,” including Twinbow, Buffer, Tweriod and PeerIndex.
Twitter Facts and Stats
Twitter Growth Skyrockets, Settles Privacy Case With FTC by MediaPost Online Media Daily
Laurie Sullivan reports on some interesting Twitter statistics, such as that Twitter users now collectively post about one billion tweets per week, and mobile use has increased 182% in the past year.
Twitter Stats that will 100% get you tweeting by Carvill Creative
Michelle Carvill amplifies some stats to win over Twitter skeptics, among them: there are 200,000,000 registered Twitter users,with 450,000 new accounts created each day. There are 1.6 billion Twitter search queries every day. The majority of twitter users are between the ages of 30 and 49. And 67% of users are likely to recommend a brand they follow to others.
Big Brands Tested On Twitter Effectiveness by MediaPost Online Media Daily
Mark Walsh reports on an experiment by a digital agency “not to see whether corporate Twitter hands could answer tough questions, but to find out if they would engage in a conversation at all.” Among the findings: of the Fortune 50 companies in the study, 16 apparently don’t have corporate Twitter account. of the remaining 34, 23 responded to the test tweets, with GM, UPS and Best Buy responding most quickly.
Twitter: The Single-Greatest Relationship and Branding Tool by Bruce Clay
Guest author Shannon Downey extols the virtues of Twitter for enabling Tweetups and shares some interesting stats showing that brand followers on Twitter are roughly twice as likely as brand fans on Facebook to purchase a brand after following, and 50% more likely to recommend it.
Twitter’s Changing Complexion by iMedia Connection
Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that:
- • 72% of active Twitter users are bloggers
- • 61% write at least 1 product review per month
- • 56% write articles for third-party sites
Twitter By The Numbers: Are You Listening to 100 Million Voices? by B2B Marketing Insider
Michael Brenner makes the business case for using Twitter, answers some common questions about the network and shares a selection of stats like: 84% of U.S. state governors, 82% of U.S. congressional representatives and 83% of senators use Twitter. 87% of Billboard’s top 100 musicians are there. And more than half of all Twitter users log in daily.
Best Email Marketing Tips, Tactics and Metrics of 2010
Monday, February 21st, 2011While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research, 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.
Why? Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.”
One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? How can you use email marketing most effectively and avoid overloading your recipients with information? How can you grow the size of your email marketing list? Avoid mistakes that will cost you readers? Integrate your email and social media marketing efforts to improve results through both channels? Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year.
Email Marketing Tips and Tactics
3 items that should be in your 2010 email budget by BtoB Magazine
Karen J. Bannan reports that more than half of marketers plan increases in their email marketing budgets, while nearly two-thirds plan to spend more on digital marketing generally, and identifies three key spending areas to consider when allocating those budgets.
Use e-mail for what e-mail is best at! And therefore reduce the e-mail overload by ad tech Email
Pierre Khwanad laments that “we tend to use (email) all the time. E-mail is easy. It is quick. It costs virtually nothing (if we are only looking at the hard costs). In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,” and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.
7 brands with bad-ass email programs by iMedia Connection
Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. It takes constant trying, tweaking, analyzing, and risk-taking,” Dylan Boyd highlights seven brands that he thinks do email right, such as National Geographic, Banana Republic and The Wall Street Journal.
10 E-Mail Commandments by iMedia Connection
Daniel Flamberg presents his ten commandments to make your brand and message stand out in the in box, like maintaining a clean list, limiting response options, and my favorite: “send less better.”
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today
Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates.
7 emails you should never send by iMedia Connection
***** 5 Stars
Carissa Newton brilliantly highlights several all-too-common email mistakes to avoid, including the “one size fits all” newsletter (just as with clothing, this usually, in reality, means “one size that fits none”), image-only emails, excessively long messages, and emails with no social media links.
30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine
Dustin Betonio shares 30 designs that are undeniably beautiful, though most rely too heavily on graphics (see the post above). A better approach may be a simpler newsletter design with a compelling hook to get the reader to click through to a more graphically-rich web page with similar but augmented content.
3 keys to optimizing the email experience by iMedia Connection
Brian Deagan identifies three key components for email marketing success, starting with picking an email service provider that incorporates device detection, can deliver messages in mobile-friendly format, and provides actionable analytics.
How to Grow Your Email Opt-In Subscriber List
3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ
Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,” Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list.
Internet Marketing for Beginners: Email marketing optimization 101 by MarketingSherpa Blog
David Kirkpatrick walks through a scientific formula for addressing the most challenging aspect of email marketing: building a qualified list. The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing).
One Change, 73% More Subscribers by AWeber Communications
Amanda Gagnon explains how Walden University dramatically increased email subscriptions by simplifying its signup process and reduced the number of clicks required.
How to Increase Email Open Rates
10 Words That Will Make People Open Your Email by Freelance Copywriter’s Blog
***** 5 Stars
“The first thing your recipient will see (in your email message) is the sender’s name and subject line. So how do you make sure you pique his curiosity sufficiently to click on your email and open it?” Sally Ormond answers this question with 10 opening words and phrases to help grab your reader’s attention within a 40-character subject line.
290 Email Spam Trigger Words to Avoid by Mirna Bard
***** 5 Stars
Your emails can’t produce results if they never reach your recipients, and while there any many factors involved in deliverability, avoiding the use of “spam” trigger words is one key way to help your messages reach the inbox rather than the junk folder. This list of 290 spam trigger words to avoid contains both obvious (e.g., $$$, income from home, MLM) terms as well as less obvious words and phrases (cost, discount, compare, and trial).
New rules for sexy subject lines by iMedia Connection
Dylan Boyd (again) lays out the six key elements of a “sexy” email subject line (e.g., it sets the tone and aligns expectations), demonstrates his points with several very good real-world examples (and a few bad ones), and concludes with guidance on common subject-line mistakes to avoid.
How can marketers craft email subject lines that work? by BtoB Magazine
Noting that “as much as 40% of a recipient’s decision to open an email is based on the subject as well as the sender,” Craig Stouffer contends that copywriters need to spend considerable time and effort in tuning the subject line—and provides six questions to ask before starting to write that will help in crafting a compelling email message and subject line.
Email Marketing Research and Stats
2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips
An interesting collection of email stats from a report by email marketing service provider Silverpop. The median open rate for marketing emails is 19.4%; the median click-through rate is 2.4%; and the average bounce rate is 5.5%. In all cases, however, email from senders in the top quintile (those using the best practices) significantly outperformed those in the bottom quintile.
Email Marketing Benchmarks for Small Business by MailChimp
Email marketing can be used in any industry of course, but the results can vary considerably. This excellent summary details how common email metrics vary across industries, for example: emails related to food (36.62%), photography (34.17%), video production (33.09%) or church (32.95%) have the highest open rates, while some of the lowest rates are found in subjects like entertainment (15.42%), arts/music (16.22%) and software (18.22%).
What Are the Benefits of Email-Social Media Integration? by eMarketer
In a recent study from Lyris, 34% of respondents “rated social media as the online marketing channel with the greatest positive effect when integrated with email, selected by 34%, compared with 29% who said web analytics and just 3% who said mobile marketing.” 54% said that integrating social media and email efforts made the overall results at least somewhat better. Facebook and Twitter are the social tools most commonly integrated with email campaigns.
Email and Social Media Integration Tips
The real definition of “social” email by iMedia Connection
Ben Ardito identifies the characteristics of social email and then explains how to capitalize on it by using email to share social content and encourage your recipients to pass it along.
Email + social media buttons = increased CTRs by BizReport
Helen Leggatt reports on research showing that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.” A Twitter button is the single most effective sharing option, but including multiple buttons generates the highest sharing rates.
What social media can teach us about email marketing by iMedia Connection
Ajay Goel believes email and social media will increasingly be used in an integrated, mutually supportive fashion, and offers five tips on how to use social media attributes to make email marketing more personable and effective.
Easy Ways to Socialize Your Email by Direct Magazine
Sherry Chiger offers seven suggestions for how to “leverage social media with email to increase audience reach, customer engagement and retention, and of course, revenue,” among them offering email subscribers coupons and discounts in exchange for following you on Facebook or other social media.
5 Ways To Combine Social Media And E-Mail Marketing To Double Your Online Impact by Business Insider
Gail Goodman notes that social media is timely and interactive, but also fleeting, while email is more intimate and archivable. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages.
7 tricks email can steal from social media by iMedia Connection
Ben Ardito offers seven tips for integrating email with social media (such as including customer reviews, and highlighting your people) “beyond simply adding links to your social media profiles or sending an email asking your subscribers to follow you on Twitter.”
Ten Lessons Social Media Marketers Can Learn from Email Marketers by Social Marketing Forum
J-P De Clerck details 10 characteristics shared by skilled email and social media marketers, such as relationship building, content sharing, trust earning and engagement.
Five Expert Copywriting Tips
Friday, February 11th, 2011Writing has always been a demanding vocation, but the challenge of producing copy that stands out and compels people to action in today’s environment of sensory overload is uniquely daunting. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader. Flowery copy and “corporate speak” are definitely out the window. Attention is a scarce commodity; you won’t get much of it, so use what you get as well as you can.
Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon.
7 steps to writing killer sales copy by Mike Consol
In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence” sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.”) and concluding with a call to action (“Be specific. Explain exactly what you want the reader to do.”).
How to Create Remarkable B2B Content by Savvy B2B Marketing
Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle. Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.”
SEO As a Copywriting Tool by iMedia Connection
Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging. But too few creatives mine the insights from SEO analytics.”
25 SEO copywriting tips and content ideas you can implement today by Success Works
Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy.
How to write for the web: 23 useful rules by eConsultancy
Conceding that “rules are always there to be broken,” Chris Lake nevertheless proceeds to provide 23 rules—or guidelines if you prefer—for successful web writing, including writing the opening paragraph last, keeping sentences short, limiting yourself to one comma per sentence (helps you stick to the previous rule), and following the “wiggly left margin” rule.
Best Twitter Guides, Tips and Tools of 2010
Monday, January 31st, 2011Twitter came of age in 2010, growing at a scorching pace—from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies, 63% of small to midsized businesses, and nearly half of all B2B enterprises.
As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. And that leads to questions, like: What are the best ways to attract more (relevant) followers? What types of information are worth sharing, beyond blog posts? Which companies are really succeeding on Twitter, and how are they doing it? How can I get more retweets? What’s a Twitter chat, and how do I participate in one? Which are the most helpful third-party tools for Twitter?
Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year.
How to Get More Followers on Twitter
How to grow your Twitter following by iMedia Connection
***** 5 Stars
Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following.
47 Twitter Power Users’ Secrets To Getting Many Followers by JobMob
A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. Robert Scobel, Dan Schawbel, Peter Shankman and many of the others are legit no doubt, though a few of the “power users” here are questionable. Still, lots of good advice.
Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times
Darko Johnson shows how to apply the principles of effective landing page design to your Twitter profile in order to increase the likelihood that people who see your profile will choose to follow you.
20 ways to increase the number of your followers on Twitter by Web SEO Analytics
Wisely warning against the use of automated programs or techniques, Vasilis Vryniotis offers 20 “white hat” best practices for increasing your Twitter following naturally, such as promoting your Twitter handle in online and offline locations (your blog, website, email signature and business cards), adding yourself to Twitter directories, and perhaps most important: mentioning and thanking the people who help you.
Why 150 Followers Is All You Really Need by TwiTip
Then again, do you really need more followers? Srinivas Rao uses the theory of Dunbar’s Number to argue that 150 followers is all one needs on Twitter. The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter).
How to Do Lots of Other Things on Twitter
16 bitchin’ commands and shortcuts for Twitter by eConsultancy
Want to quickly see the last tweet from a particular Twitterer? Or the most recent tweets mentioning that person? How about performing advanced searches on Twitter, like exact match, either/or, hyper-local (with x miles of…), or find questions you can answer? Chris Lake shows you how to do all of this and much more with these helpful Twitter shortcuts.
40 useful things you can share on Twitter besides blog posts by Social Media Today
Frequent best-of contributor Adam Vincenzini contends that “the more unusual and varied your stream is, the better—both for you and your followers.” And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following.
7 Really Cool Things About the New Twitter by Social Media Today
Tia Peterson praises seven features of the new Twitter interface (such as the “Recently Listed” box, easy DM replies, and ability to send a tweet from any page) but also cites three areas that still need improvement.
How Many Times Do You Tweet Your Blog Post? by Ask Aaron Lee
Most bloggers tweet each of their posts only once. How many times should a post be tweeted? In this post, Aaron Lee and Guy Kawasaki recommend an ideal frequency, backed up with some highly logical reasoning. Spock would approve.
How Twitter increased my blog’s traffic by 300% in one week by MackCollier.com
Ever wonder exactly what impact Twitter can have on blog traffic? Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. Active interacting with others, engaging in conversations, and linking to valuable content.”
13 Twitter Tips for Increasing Engagement by Sazbean
Sarah Worsham lists helpful tips for increasing engagement and growing your following on Twitter, such as sharing and retweeting, asking questions, attending tweetups and using Twitter directories to find people in your industry.
Twitter success stories: Explaining the ROI of Twitter by {grow}
As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer. And while all of these are great, most are intangible and difficult to display in an Excel spreadsheet! So why keep trying to do it?…When benefits are difficult to quantify, the best way to explain the value is through a story.”
8 Ways to Not Get ReTweeted by HubSpot Blog
Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted.
26 Twitter Tips for Enhancing Your Tweets by Social Media Examiner
***** 5 Stars
Debbie Hemley provides a highly creative A-Z list of practical tips for maximizing the business impact of your tweets, from Answers and Behind-the-Scenes info to utilizing YouTube and a Zippy Writing Style.
4 Rules for Marketing on Twitter by Practical eCommerce
Paul Chaney reveals the “unwritten” rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch. A distasteful trend has developed among newer Twitter users. For example, people are following me and when I respond in kind, their first tweets are frequently to pitch me on a website they want me to visit or a service they provide…If you want a formula for how marketing via Twitter and other social networks should work, it’s this: Connect > Converse > Convert.”
Calculating and Improving Your Twitter Click-through-Rate by SEOmoz
The brilliant but oblivious Rand Fishkin illustrates how to calculate your Twitter click-through rate (CTR) and notes some findings from his own experience: shorter tweets and those that are on-topic (whatever your primary topic is) tend to get retweeted more frequently. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates.
Twitter Dictionary | 35 Twitter Abbreviations by Bit Rebels
Primarily for Twitter newbies, Diana Adams defines nearly three dozen common Twitter / texting abbreviations such as DM (direct message), IRL (in real life) and Gr8 (self-explanatory).
Typecasting Twitter: 7 Top Uses by iMedia Connection
Noting that “Twenty nine percent, one in every three tweets yields some kind of reaction—comments, re-tweets or clicks. Ten percent prompt a reply to the original tweet. These are direct marketing nirvana numbers,” Daniel Flamberg dissects research to isolate the seven most common uses of Twitter.
How to Participate in a Twitter Chat Session like #BlogChat or #AgChat by ag – a colorful adventure
For those who haven’t participated in a Twitter chat session before, Janice Person provides clear, step-by-step instructions for getting setup, using controls, and keeping up with the stream of conversation.
3 Absolutely Cool Twitter Search Tricks to Help You Save Money! by Sexy Social Media
In this helpful but brief post, Annie Wallace shares three clever Twitter search tricks you may not be aware of.
Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media
Ken Mueller lists 14 practices businesses can adopt to optimize their benefit from Twitter, such as providing customer service, promoting events and monitoring competitors.
Twitter Tools
20 Top Twitter Monitoring and Analytics Tools by Pamorama
Pam Dyer serves up brief reviews of more useful Twitter tools including Twitscoop (trend-monitoring), TweetBuzzer (identifies popular brands on Twitter), Twitter Analyzer (kind of like Google Analytics for Twitter) and Tweeps (get stats that help you decide who to follow—or not—and find people you’d like to have following you).
How to Add a Tweet Button Anywhere by SitePoint
While there are several easy avenues to placing a Tweet button on a blog, Alyssa Gregory supplies simple instructions for adding Tweet buttons in other venues like emails, PDFs and Facebook pages.
11 Websites to Schedule Your Tweets Online for Free by TwiTip
Young Yang reviews free tools for scheduling tweets, like FutureTweets, HootSuite and SocialOomph. It’s important to remember that Twitter is a social platform, so your followers will expect interaction; if you’re busted relying too heavily on automated or pre-scheduled tweets, you will lose followers. However, these tools can be very helpful if used strategically and sparingly.
Type in any three words or phrases and compare how often each is tweeted about.
5 Best Twitter Tools For Smarter Blogging by Smedio
Sridhar Ramunajam provides quick reviews of five helpful Twitter tools including dlvr.it for auto-publishing blog content to Twitter and TweetStats, which provides stats about your account (e.g., tweets per hour, tweets per month, tweet timeline) in graphical format.
Six Benefits to Using Twitter.com Instead of an App by TwiTip
Shannon Albert makes the case for using Twitter itself rather than a third-party app (e.g., HootSuite or TweetDeck) for interacting on Twitter: it’s faster, has no limits on Tweets per hour and lets you see other users’ custom backgrounds among other advantages.
Twitter Stats
All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro
Lauren Dugan presents an infographic from Flowtown that reviews Twitter highlights of 2010, from Bill Gates setting up a Twitter account in January through celebrity digital death at year end.
Related Post
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Tuesday, October 5th, 2010While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.” 71% of business users now say Twitter is a useful tool, up from 59% a year ago. And 52% of journalists say they use Twitter to research stories and discover what’s hot.
So what are the best ways to use Twitter for business? How you can use it most effectively? Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.
Twitter Facts, Figures & Stats
New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide
Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Thursday is the busiest day of the week on Twitter, and the highest click through rate on tweeted links occurs between 2 and 3pm. Tweets that include links are far more likely to be retweeted than tweets without links. And much more.
The Truth About the Average Twitter User [STATS] by Mashable
Ben Parr digs into a study from Barracuda Labs demonstrating how power users rule on Twitter: “Only 26% of Twitter users had 10 followers or more by December 2009, while only 40% were following 10 people or more (in fact, a majority of Twitter users, 51%, were following less than five people)…only 21% of Twitter users are active users.”
I Tweet Therefore I Am by Brian Solis
How popular is Twitter? Who’s really using it? Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. Total volume is approaching 50 million tweets per day. Women slightly outnumber men, and one-third of Twitters are in the 25-34 year-old age bracket. 63% have at least a college degree, and roughly a quarter earn more than $75,000 per year (a figure that is likely higher, as 27% refused to answer the question).
The Ultimate List: 100+ Twitter Statistics by HubSpot
***** 5 Stars
Kipp Bodnar collects 17 Twitter infographics quantifying everything from the different categories of tweets and how Twitter compares to Facebook to the peak days for different types of tweets and the most-followed Twitter users (Ryan Seacrest beats CNN; that’s just sad).
Tracking the National Mood Through Twitter by The New York Times
Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood. Among the findings: during the work week, people are happiest in the early morning and late evening. When Twitter users get collectively upset, the most negative tweets tend to come from the central states and the East Coast. And as perhaps a hopeful sign, “the peak of happiness on Twitter is reached on Sunday mornings.”
Why should brands bother with Twitter? This table says why by Social Media Today
Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.”
How-To Guides and Best Practices
10 Tips to Getting More Retweets by TwiTip
Kiesha Easley shares her personal story of transition from Twitter newbie to expert and offers 10 tips for getting retweets she learned along the way including sending direct messages, tweeting others’ blog posts and responding to interesting tweets.
8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner
Cindy King supplies an excellent guide to creating a tweet plan, a strategic approach to using Twitter, though she helpfully warns “Don’t make the mistake of relying solely on the scheduled tweets in the tweet plan to connect with people and expect to build your business. You still need live tweets to engage with people.”
Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group
For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides.
Twitter: The 7 Rules of Business Engagement by Smedio
Douglas Idugboe advises Twitterers to keep their Twitter handle as short as possible (to help with retweets), avoid automated DM welcome messages (hate these!), be conversant, and retweet others among his best practices.
HOW TO: Make the Most of Your Twitter Profile Page by Mashable
Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile.
How to Monitor Your Brand Using Twitter Search by Pamorama
The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.) in Twitter, track URL mentions, create feeds from searches and more.
Seven Habits of Highly Effective Tweets by Smedio
Jay Adams suggests that the “Twitter traits that make for effective tweets” include clarity, brevity (pretty much a requirement given the 140-character limit), and strategic use of keywords and links among other characteristics.
62 Ways to Use Twitter for Business by GigaOM
Twitter isn’t just for linking to blog posts or telling the world what you had for breakfast, as Meryl K Evans demonstrates in this extensive list of the business uses of Twitter such answering questions, providing highlights from a conference or event, getting and giving referrals, finding topic experts and tracking conversations about your brand.
The Ultimate Guide to Twitter Theme Design by 1stwebdesigner
***** 5 Stars
Anastasia Miles provides an outstanding, detailed, richly illustrated step-by-step guide to creating an attractive and effective Twitter background.
5 Secrets To Get Retweets That The Experts Won’t Tell You by Tremendous News
Am irreverent yet informative post that could have been included instead in the most-entertaining-of-the-year category, but is too helpful not to put here, on how to get more retweets. Example: “1. Focus On The Sexually Active. Think of a retweet as an STD. But one that’s not devastating. One that still retains a measure of hilarity. Crabs. Let’s do crabs. Now picture twitter as sexy college campus during the first week of school…Who is in danger of getting crabs?…Is the fat, hairy terroristy looking dude going to get crabs? Of course not. So don’t fill your followers with people like him. Focus on the sexually-liberated cool kids.”
21 Twitter Tips From Socially Savvy Companies by Fast Company
The ubiquitous Brian Solis offers tips for Twitter success based on the experience of real-world companies like Dell (special offers), Comcast (customer service), using dedicated brand channels (Ford) and developing new ideas (Starbucks).
Twitter 101 for Business: A Special Guide by Twitter
Must-reading for any business owner or executive who still doesn’t “get” Twitter – the folks actually behind the world’s most popular microblogging platform put together a detailed guide to using Twitter for business, covering everything from getting set up and learning the lingo to building relationships and measuring value.
The Ultimate Guide for Everything Twitter by Webdesigner Depot
*****5 Stars
In this ambitious, long and lavishly illustrated post, Angela West compiles a remarkable collection of Twitter tips, etiquette, jargon, tools, apps, icons, WordPress plugins and more.
50 Power Twitter Tips by Chris Brogan
Social media rock star Chris Brogan offers 50 tips for interaction, technical considerations, business, integration, and off-Twitter activities (e.g., “Think of Twitter as a guidance system to what you think is interesting. A lot of that is likely off-Twitter.”).
10 Reasons You’re Not Getting Followers on Twitter by Social Media Today
Paul Sutton lists factors that can turn off potential followers on Twitter including using your profile to sell, excessively automating your tweets and tweeting repetitive messages.
Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh
Joshua Lyons provides a short but useful set of tips he believes can help “make the difference between mediocre Twitter use and excellent Twitter use.”
Twitter SEO
How to Turn Your Twitter Profile Page into an SEO Masterpiece by TwiTip
David McClellan presents an outstanding to optimizing all of the elements of your Twitter profile (name, bio, avatar, URL and feed) for search.
Twitter SEO Best Practices by SEOptimise
Tad Chef covers the best practices for SEO with Twitter: how to rank in search with your profile and tweets, get found in Twitter search, make your tweets spread virally and capitalize on Google real-time search.
Twitter Strategy
Successful Twitter Marketing Strategies by Social Media Optimization
According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Driving sales directly was ranked by both groups as the least effective use of the platform.
In Social Media, Twitter is Just the Start by Social Steve’s Blog
Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success.
7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum
John Jantsch shows how to target Twitter users by occupation, bio or location and get the most out of Twitter by creating “some very powerful searches and alerts combining Google and Twitter.”
9 Questions for Analyzing the Tweet Stream by iMedia Connection
Frequent best-of contributor Daniel Flamberg outlines the two biggest issues facing brands on Twitter, nine questions for addressing them, and a strategy for answering those questions to “get a feel for what’s being said, understand competitive comparisons, potentially identify brand loyalists or opinion-makers worthy of extra care and attention and intervene before problems or negative comments cascade into real trouble.”
Benefits of Twitter by Boomtown Internet Group
I’m guessing English isn’t Priyo’s first language so pardon the grammar and word usage issues here, but he presents a nice list of the benefits of Twitter use for business such as for collaboration, promoting content and improving SEO.
The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels
***** 5 Stars
Diana Adams puts together a remarkable and entertaining post, lavishly illustrated, extolling the benefits of Twitter from A (“A is for – Ask”) to Z (“Z is for – Zen”).
14 Cool Things People Do On Twitter by Penn Olson
Sarah Chong’s recommendations for Twitter use range from the common (learn, be heard) to the unusual (monitor sensors in your home, catch thieves) to the truly inspired (write poetry).
Twitter Tools and Reviews
Twitter stats and analytics tools – top 10 by Social Media Today
Chris Norton writes that “There are hundreds of twitter tools that measure different statistics out there but many can be a bit of a waste of time. I have been through most of them in the last few years and given them some kind of test” before setting out mini-reviews of his top 10 picks including TweetStats, Tweetmeme and Twitterholic.
Get rid of stale Twitter users that have stopped tweeting by Social Media Today
It’s Chris Norton again, this time providing a quick review of UnTweeps, an handy tool for culling inactive Twitter users from those you follow.
The Complete Twitter ‘Follow / Unfollow’ Toolkit by COMMS Corner
The brilliant Adam Vincenzini offers a concise but valuable list of tools and advice for managing your Twitter following.
Local Tweets: 9 Ways to Find Twitter Users in Your Town by Mashable
Josh Catone describes how to use local events and tools like Localtweeps and TwitterLocal to identify and connect with Twitter users in your local vicinity.
Busting through the Twitter noise to find a signal by {grow}
Guest author Frank Podlaha explains how to craft a search strategy and then use tools like LocalChirps, Twitscoop and Radian6 to cut through the clutter on Twitter and find exactly what you’re looking for.
Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World
Chuckie Oliver reviews five key tools for measuring the effectiveness of Twitter activities including Twitter Analyzer, Klout and Tweet Stats.
36 Twitter Resources: Advanced Twitter Search for Business by Social Media Today
Coree Silvera compiles an outstanding list of tools for Twitter research and monitoring, directories and geolocation, along with links to articles on improving Twitter search skills.
9 Twitter Apps Worth Another Look by Web Analytics World
Manoj Jasra reviews “interesting Twitter apps” Tweetshare, ComTweets, TheCadmus and half a dozen others.
27 Twitter Tools To Help You Find And Manage Followers by 1stwebdesigner
Dainis Graveris writes brief reviews of more than two dozen Twitter follower management tools including FriendOrFollow, WeFollow, Twubble and My Tweeple.
4 Free Tools that Publish Blog Updates to Twitter by Freesourcing Blog
Mini-reviews of that use RSS to automatically publish blog posts to your social networking sites inclding Dlvr.it and RSS2Twitter.
Top 20 Sites to Improve Your Twitter Experience by Mashable
Vadim Lavrusik offers his list of “the top 20 third-party websites for making your Twitter experience more useful and easier to manage,” including tools for management, filtering (such as the very cool create-your-own-newspaper site Paper.li), spotting trends, making lists, finding new followers, measuring influence, sharing photos and video, conducting polls and more.
The Ultimate Collection of FREE Twitter Tools by Regillo Consulting Group
***** 5 Stars
An outstanding collection of Twitter tools for analytics, business, follower/following management, network building, information gathering, media sharing, organization, blogging and more.
Don’t want to go through the trouble of creating a coolio Twitter background from scratch? Themeleon is a cool tool that automates Twitter background theme development.
***** 5 Stars
One of the tightest Twitter tools around, Tweetake lets you export your followers and following lists to Excel for analysis, grouping, backup or any other purpose you can think of. In the words of the site, “The brainchild of Alfred Armstrong and Nikki Pilkington, Tweetake is here to allow you to back-up your followers, people you are following and Tweets with just one click.”
Sort of Swiss Army knife for Twitter, Tweasier’s functions include Twitter analytics, finding and sorting followers, email alerts, conversation tracking and more. Free and fee-based versions are offered.
Slick map-based interface lets you zoom in on any geographic area to find local Tweeps to follow.
Twitter Rants and Musings
Why Your 4,243,564 Twitter Followers Don’t Mean Jack by aimClear
Another post that would have been a great post to include in most-entertaining-of-the-year as well. We’ve all seen the buffoons on Twitter who somehow manage to amass a large following despite offering no apparent value or even seeming to have a clue as to what “social” media means. Noting that “there are also bandwagon-jumping companies and celebrity glory-whores who go at Twitter like a portly dude at a buffet. They use it as self-centered bullhorn and nothing more,” Lauren Litwinka here brilliantly categorizes these Twitter-star wannabes into archetypes such as “You have 822,780 followers. You follow two people,” “Your feed consists of status updates. And only status updates” and my favorite: “You share would-be Zen gems through a f*cking API.”
Ten Things You Need to Stop Tweeting About by The Oatmeal
Simply awesome. Anyone who’s spent any serious time will relate to this entertaining and creative list of things we’re tired of seeing people tweet about, including what they’re eating, their workouts, their pets, and the incredible (or not so) number of Twitter followers they have.
Bye Bye Birdie: Why Twitter is On the Outs by Techi
Timothy James Duffy argues that Twitter’s popularity is fleeting, it offers most users little value, and it will never make money. Agree? Disagree? Check out the 72 comments in response to this post.
