Posts Tagged ‘facebook killer’
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
Many of this year’s best posts about Google’s newest social platform were written early in the year. Since then, though the user base has continued to grow, enthusiasm seems to have waned. While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary.
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO, personal branding, and reputation management. So what makes Google+ special? What are the best practices for business use of the platform? How can an individual or organization most efficiently grow a following there? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?
Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year.
Google+ Guides and Tips
5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights
Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).
Why brands will lose if they ignore Google+ by iMedia Connection
Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+. Use the +1 and encourage your followers to do the same. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.”
6 Steps to Getting Started With Google+ by Social Media Examiner
For marketers who are either still on the fence about Google+ or just haven’t done much with it, Marc Pitman provides an excellent guide to the basics like filling up your links “While you’re editing your ‘about’ page, be sure to pay attention to the ‘other profiles’ section…(consider adding) links to other social media networks, links to your business sites (and) links to special pages on your website.”
The First 5 Things You Should Do With Your Google+ Business Page by WindMill Networking
Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.
3 reasons Google+ is not a social network by iMedia Connection
Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. Search results are still based on Google’s proprietary algorithms, but sites with more +1s will appear to be more relevant and thus ranked higher.”
3 Successful Google+ Pages and Why They Work by Social Media Examiner
Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page, where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This finding contradicts the fact that the TOP Google+ profile belongs to pop star Britney spears. However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.”
Google+ for SEO? Don’t Focus on Your Brand Page! by B2B Digital Marketing
Contradicting popular wisdom, Eric Wittlake argues that “Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.” He then outline three strategies he says are designed to improve search rank and traffic.
6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea by iMedia Connection
Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results”) and the fact that Google+ produces social signals which factor into Google’s ranking algorithm.
32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog
***** 5 STARS
Frequent best-of honoree Marty Weintraub compares Google+ to a dominatrix (it makes sense the way he writes it), offering short-term pleasure (search rank improvement) at the expense of long-term frustration. Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain.
Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community
Contending that “PageRank, Google’s ranking scoring system, is profoundly impacted by these (Google +1) votes,” Danny DeMichele provides a simple four-step process for using Google+ as part of a broader reputation (personal or brand) strategy.
20 Google+ Terms and Definitions You Need to Know by Sprout Insights
Susan Gunelius (again) presents helpful definitions of basic (e.g., “Chat: Using the Chat feature, you can notify people in your Google+ Circles that you’re online and available for an online chat from within Google+”) and advanced Google+ terms (such as “Data Liberation: Use this feature to download and backup the content in your Google+ Account, which is available through the Google+ Settings option [the gear icon in the upper-right corner of your screen when you’re logged into your Google+ account”]).
How Google’s +1 Button Affects SEO by Mashable
Keith Kaplan explains that although “The +1 has an indirect effect on your site’s search rank. This does not mean the more +1’s a link has, the higher rank it achieves in traditional search results,” it can indirectly help with SEO by making a piece of content more likely to be clicked on and shared on other social networks—which does actually affect rank.
How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch
Eric Siu shares advice from Fraser Cain, publisher of the Universe Today space and astronomy news website, on how to build, maintain and engage a large following on Google+. Eric contends that Fraser’s success, based on unique content and active network, belies the notion promoted by some (such as Austin Carr, below) that Google+ is a “ghost town.”
Build Your Google Plus Page Following with Topical Pages by WindMill Networking
***** 5 STARS
This tip from guest blogger Mark Traphagen (again) is almost too good to share. “What if you could create opt-in subscription lists on Google+? You can! Here’s the wonderful secret: you can create a Google+ page about virtually anything, including a topic. It doesn’t necessarily have to be connected with a brand name.” He then details a “simple strategy for using Pages to create opt-in subscription lists about specific topics.”
Quick Tricks to Make Your Google Plus Business Page Sparkle by ZD Design Blog
Again arguing against the “Google+ is a ghost town” thesis, Donnie Bryant here provides a handful of helpful tips for getting more performance out of a Google+ business page, from creating a short URL and maximizing the use of photos and video to encouraging sharing.
The Marketer’s Guide to Google Plus by KISSmetrics
Zach Bulygo offers a highly detailed and richly illustrated guide to marketing on Google+, from the basics of business page setup and getting a verified name to optimizing your tagline, use of photos. Google+ author tag and the +1 sharing button.
How to Use Google Plus for Personal Branding and Establishing Author Rank by WindMill Networking
Neal Schaffer quotes Mark Traphagen (one last time), who calls Google+ a “powerhouse” because of its “tight integration into Google search. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. That means a well-constructed G+ post (with a main keyword in the first sentence/title and a good amount of engagement) can rank well in Google search and, unlike other social media status posts, actually stay ranked for a long time,” and explains why Google authorship is important and how to set it up.
Google+ Rants and Raves
Google+ Is Going To Mess Up The Internet by ReadWrite
Jon Mitchell is not a fan of Google’s latest social network and isn’t afraid to say so. He writes, “Google tools used to enhance the Internet. But as Google ships ‘the Google part’ of its new Google+ identity, it’s breaking the Web it once helped build,” and then offers half a dozen specific reasons why.
Danny Sullivan details the use and results from the “Don’t be Evil” browser bookmarklet, stating that “The companies behind the tool feel Google’s hasn’t focused on what’s best for its users with Search Plus Your World. They have a good point. But the tool makes this point better than all the debates that have happened so far around Search Plus Your Word, because it shows what Google could have done to better serve searchers, if it had wanted to.” He also explains how some features of Google+ are part of the problem.
How Google+ Is Encircling Your Brand by MediaPost
Though he believes “Google+ is emerging as a great way for brands to connect directly with consumers,” Gavin O’Malley also notes that a disproportionate share of interaction is driven by a few aggressive, early adopting brands on the platform, and points out “Google+ still has less than 1/100th the number of total consumers interacting with the top 100 brands that Facebook has achieved.”
Austin Carr reports on the findings of a study which paints “very poor picture of the search giant’s social network–a picture of waning interest, weak user engagement, and minimal social activity.” Among te research findings from RJ Metrics, “Roughly 30% of users who make a public post never make a second one” and “Even after making five public posts, there is a 15% chance that a user will not post publicly again.” The author concludes that Google+ “might indeed just be a ‘virtual ghost town,’ as some have argued.”
Think You Don’t Need Google+ in Your Business? Think Again! by Rebekah Radice
While acknowledging that Google+ has its shortcomings and that many marketers remain (not entirely unreasonably) skeptical about the platform, Rebekah Radice nevertheless offers half a dozen reasons to embrace Google’s social network, such as the circles and hangouts features and the B2B networking value.
Tom Cheredar explains how Google+ Communities work and how this capability compares with Facebook groups: “There are a few notable (notable differences between Google+ Communities and Facebook Groups), including the ability to start a Google Hangout video chat with the community and sharing things specifically with G+ communities from any +1 button. That’s pretty cool, and something that might actually attract people to use it over Facebook.”
Writing that “While Google announced Google+ reached 500 million users, the bigger announcement by far was the roll out of Google+ Communities,” Steve Hart explains what Communities are, how they work, what they can be used for, and why they are “a BFD.”
Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Or you are waited on and place your order, but have to repeat it to three different people, because the servers won’t talk to each other. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes. Twice.
You’d probably rip the place on every review site you can think of and then never return to that establishment. Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Why?
One of the biggest complaints about Facebook is of course its constantly changing interface, and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings). The constant changes are a problem for brands not only due to the expense of keeping up to date, but also because the newest (Timeline) layout has reduced tab engagement.But the most appalling shortcoming of the world’s most popular social network may be how un-social it is.
Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. But imagine that you did have a question, or something wasn’t working quite right, and you wanted to contact Facebook for assistance. Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. I’ll wait. Let us know in the comments below how long it took.
Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that—is a cautionary tale.
Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. It’s the 800-pound gorilla of the web, and acts like it with increasing frequency.
The search giant has annoyed everyday users with moves like dropping popular tools (Picnik, Knol, Gears) and presenting search challenges when it sees an “excessive” volume of searches from a single IP address (yes, this was designed to thwart automated rank-checking tools—though it isn’t clear why those are a problem—but can be triggered by a much lower volume of searches; my daughter has had these thrown up while doing research for high school English papers).
Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.
The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. And after six years, the platform still doesn’t offer simple and obvious functions like the ability to download one’s followers and tweet history.
These web giants are assuming we’re so addicted to their services that we won’t quit or go elsewhere, no matter what they do, change, or eliminate. But the next Google killer or Facebook killer may very well not be a better search engine or social network, but simply one that treats its users with respect. And listens.