Posts Tagged ‘John Haydon’

24 More of the Best Facebook Guides, Stats and Rants of 2012

Tuesday, January 15th, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence.

But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!) aging demographic may be cause for concern.

Best Facebook Marketing Guides of 2012Will Facebook lose ground to Google+? Is it becoming uncool? Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012.

Facebook Tips and Guides

The Simple Science of Facebook Engagement by MyBeak Social Media

Laura-Lee WalkerLaura-Lee Walker shares an infographic that reveals the “formula to follow” for greater engagement on Facebook. Among the key findings: “Include images with posts. This increases the likelihood that fans will engage with your fan page (39 percent higher than average).” The infographic also shows the best (and worst) times to post, contest ideas,  “winning words” to include in updates and more.

SEO for Facebook – New Video Revealed by Search Engine Journal

Adria SaracinoAdria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.”

How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat

Mustaza MustafaMustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. Commenters note that Facebook could certainly do something to make this process easier, but the method here does work.

Nine  Ways To Improve Your Facebook Engagement and ROI by MENGonline

David Lund - GrowthSpring GroupDavid Lund details nine tactics for improving marketing effectiveness on Facebook, such as “Use Facebook to communicate your new news and introduce new products. Your followers are more interested than most consumers in news about your products and brand. They will likely be early adopters and advocates that can help build word of mouth BUZZ about your new products.” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well.

Understanding the 6 Facebook Post Types by Practical eCommerce
***** 5 STARS

Paul ChaneyPaul Chaney explains in detail the six types of posts that can be added to a Facebook page along with “reasons why you would use them and best practices for each post type” and tips for the best use of each post type, for example on video posts, “Don’t put logos in the video. Harvard researchers found that the more prominent or intrusive the logo, the more likely viewers are to stop watching, even if they know and like the brand.”

How to Do a Facebook Personal Profile Security Audit by Seriously Social

Ian Anderson GrayIan Anderson Gray shows how to do an in-depth personal security audit on Facebook, covering everything from password updates and recognized devices to adding a “do not track” plugin and navigating Facebook’s privacy settings. While this process is for personal profiles, Ian notes “if you do manage a Facebook page, make sure all your admins run a security audit on their personal profiles each month. There are serious issues here, because your page could be compromised by the security settings of one of your page’s administrators.”

Social Media Marketing: How I found the Facebook topic that was 371% more effective by MarketingSherpa

Jonathan GreeneJonathan Greene provides a detailed, illustrated five-step process for using Facebook Insights to identify patterns and trends that can make your social media marketing much more effective, or as he puts it, “Filtering your posts by certain KPIs might reveal very rewarding patterns in engagement and syndication, which could be the push you need to take your social campaigns to the next level.”

13 ways to boost your Facebook Page reach by Socialbrite

John HaydonArguing that “Marketers who are whining about (Facebook forcing people to pay to have their page updates reach their Facebook fans) need to put down the tissues and realize that promoted posts are simply one option among many to amplify reach,” John Haydon delves into the inner workings of Facebook’s EdgeRank algorithm and offers 13 recommendations for reaching fans without writing a check, including posting awesome content (based on thorough analysis of past performance) and using your blog, events and webinars to increase visibility.

5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com

Jeff BullasIt’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Jeff Bullas very helpfully here offers small to midsized business marketers some proven tactics for Facebook marketing success and then shares five case studies from small firms that have made a splash on the giant social network with cleverness and creativity, on a budget.

Stop Looking at Facebook’s Insights by Inkling Media

Ken MuellerKen Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective. Noting that “I honestly put very little weight in Facebook insights. They change how things are measured on a regular basis, and if you spend any time poring over the numbers, you know they clearly don’t add up. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead.

Facebook Changes

Facebook Promoted Posts and Other Recent Updates of 2012 by Vertical Measures

Sarah SchagerSarah Schager shares updates on nine post-Timeline Facebook changes, including promoted posts (only for brands with at least 400 fans), changes to how to links are handled within status updates, events, and the inclusion of mobile views in the reach metric (finally).

Facebook Simplifies Ad Creation With Redesigned Self-Serve Tool by Sprout Social

Jennifer BeeseJennifer Beese explains Facebook’s recent changes to its self-service ad creation tool and notes “Once you’ve chosen what you’d like to advertise and listed your main objective, Facebook will recommend a combination of traditional sidebar ads and Sponsored Stories. Additionally, you’ll receive a preview of how our Sponsored Stories will appear in people’s’ News Feeds.”

12 Latest Facebook Page Features You Might Have Missed by Social @ Blogging Tracker

China YaThe delightful Wong Ching Ya details a dozen of Facebook’s relatively new features, including onsite notification (which provides page administrators with “instant page notifications in your profile’s homepage for new posts, fan messages, comments or whenever someone liked your page posts”), target page posts, and Facebook custom audiences (“Brand pages can now target their offline audiences on Facebook through relevant ads by uploading info such as email addresses, phone numbers or Facebook user IDs”).

Facebook Advertising

10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot

Dan SlagenYou’ve probably read about the dismal click-through rates for Facebook ads, but Dan Slagen here offers guidance on beating the averages through high relevance and a compelling call to action, then presents examples of brands generating strong performance with Facebook advertising.

Facebook Upgrades Small Business Site by MediaPost

Noting that small business advertisers are vital to Facebook (and Facebook is an important marketing platform for many small businesses), Mark Walsh reports on efforts by Facebook to help small businesses create more effective ads and generally use the social network more effectively, including tips like: “Ensure you know people are coming to your business because they found you on Facebook: whisper codes, unique Facebook links to your site, friend referrals, exclusive Facebook discounts. Also, put your Facebook URL on more of your in-store materials—receipts, napkins, brochures, etc., to increase fanning of your Page.”

15 Tips For A Successful Facebook Ads Program by MediaWhiz

Adam RiffAdam Riff shares 15 “secrets” to optimize Facebook advertising, such as rotating ads frequently to combat banner blindness, tracking metrics beyond basic “likes,” testing occupational targeting, and leveraging Facebook data to make smarter media buys through other channels (“The great thing about Facebook data is that it can give you insights about your consumer base that you might not have otherwise known”).

A Simple Breakdown of All Your Facebook Advertising Options by HubSpot

Amanda SibleyNoting that “Facebook seems to be launching a new form of advertising—or some new feature within the advertising—every day,” Amanda Sibley details the features and usage of Facebook’s five forms of on-page advertising in this thorough and helpfully illustrated post.

Facebook Stats

Facebook 2012 Facts and Figures for Small Business Success by MyBeak Social Media

Laura-Lee Walker (again) shares a huge collection of Facebook facts in this infographic, such as that 58% of Facebook’s one billion+ users visit the site daily; the average Facebook visits lasts 20 minutes; 80% of businesses are active on Facebook; the two most popular apps are the Blackberry Smartphones App and Texas Holdem Poker; and much, much more.

Facebook Focused On Upping Services For Small Businesses by MediaPost

Laurie SullivanFrequent best-of writer Laurie Sullivan reports on Facebook’s efforts to make it simple for small businesses to connect with their customers on Facebook, noting “About one-third of the 100,000 small businesses that have published Offers are new Facebook advertisers, and  about 30% are claimed on mobile devices,” and that “Facebook (now) supports more than 13 million small and local business pages.”

Facebook Rants and Raves

Is Google Unstoppable? by MediaPost

John CaponeJohn Capone details advertising statistics and projections that suggest, over the next couple of years, in terms of advertising revenue, “Google will begin to leave Facebook and the rest (of the major ad sellers) in the dust.” He describes Google as The Predator of the online advertising world, while Facebook is more like Barney the purple dinosaur.

5 reasons your brand doesn’t need Facebook by iMedia Connection

Peter PlattPeter Platt sets out to dispel five “myths” of Facebook marketing, among them that Facebook is an engagement platform for brands: “A couple of years back, we wanted to ‘like’ brands so we could see what their offers were. But all too often, brands became that annoying friend who posted too much, and we quickly learned to hide or unfriend those brands. Brands also started building out complex Facebook platforms with lots of functionality and engagement tools, but the reality is that the news feed is the core of Facebook activity. Complex portals garner some interest, but at the end of the day, the news feed is where most of the users are.”

Before You Buy Into The ‘Zuckerberg Put’: 5 Things Facebook’s CEO Won’t Tell You by Seeking Alpha

Kyle SpencerKyle Spencer advises investors that although Mark Zuckerberg may have discovered he really does need to listen to the market, there are five things to keep in mind before diving into this stock, such as that the kids are somewhere else: “There was a time when Facebook was cool. Not anymore. 65% of Facebook users are 35 and older, and adults are the fastest growing demographic…Why is it important where teens hang out? Because parents follow their kids around on the Internet. Teens are the first adopters, the fastest social innovators and have more free time to surf the net. Jumping ship keeps teenagers one step ahead of mom and dad. Remember AOL? It’s an old folks home, now.”

Facebook is for Likes Not Leads by Brent Price Carnduff

Brent CarnduffWriting that “The truth is, most of those 900 million people (actually over a billion now) aren’t there to be marketed to. And frankly, Facebook doesn’t make it that easy for businesses to connect with them,” Brent Carnduff outlines what he believes Facebook can, and can’t, do for marketers and business owners.

Facebook: Are the Good Times Really Over for Good? by WindMill Networking

Chris TreadawayChris Treadaway laments recent changes by Facebook that make it more expensive—much more expensive—for brands to reach fans with their content. He cites recent criticism of the social media network by Mark Cuban, George Takei, and a range of Facebook community managers, yet in the end concludes “It’s going to cost us more to do the things that we’ve gotten for low cost so far…but we won’t go anywhere.” Maybe.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Monday, January 10th, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600  million. Founder Mark Zuckerberg was TIME magazine’s person of the year, was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings.

Best Facebook Marketing Guides and Tips of 2010And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? How can you stand out from the crowd, grow your fan base, get “likers” to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time?

Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts.

Facebook Marketing Tips and Guides

The 12 Best Ways To Customize Your Facebook Pages by TechCrunch

Orli Yakuel reviews a dozen free and fee-based tools for making Facebook page tabs, including Miproapps, TabSite and of course the “pioneer” in this space, Static FBML.

3 reasons your brand doesn’t have more Facebook fans by iMedia Connection

According to Scott Meldrum, “Brands should market their Facebook page in every available channel they can, including their website, landing pages, email communications, and ad creative” among other recommendations for increasing their following and level of engagement on Facebook.

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency

Pointing out that putting up a Facebook page and hoping fans will find you is not a strategy, Erika Jolly Brookes provides a detailed set of tips, considerations and questions to ask yourself when crafting a true Facebook marketing strategy, from developing a creative brief through putting together a “conversational calendar.”

5 Ways for B2B Companies to Engage on Facebook by Social Media B2B

Conceding that Facebook is often viewed as the “red-headed stepchild” of b2b social media marketing and that the world’s largest social network has done a lot of things wrong in from a B2B marketing standpoint, Karlie Justus reminds us that nevertheless, “Facebook has more than 500 million reasons for B2B companies to create and foster an interactive, informative community for employees, partners, customers, retailers and distributors.” She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. I’m still not sure that Facebook has more than one effective use for B2B marketing, but Karlie makes an interesting case.

How to target Facebook wall posts to specific fans by Socialbrite

John Haydon provides detailed instructions on how to send Facebook wall posts to specific groups of fans based on location and language. For example, although a significant proportion of the population of Quebec is bilingual, many of those people have a language preference. If you know that and have an upcoming event in that region, you could send separate wall posts in French and English to your Quebec fans based on the language they prefer.

A Blog App for Your Fan Page by Trailblaze Social Media with Josh

Joshua Lyons explains how the Networkedblogs app makes it easy to automatically feed your blog posts through a Facebook fan page tab, and easy for your fans to follow your blog.

Facebook page for ChykalophiaHow to Design a Kick-Ass Facebook Fanpage by 1stwebdesigner

As more brands jump on the Facebook bandwagon, it’s getting more challenging to stand out from the pack. Piotr Krzyzek recommends using a portrait-size profile picture, creating an opt-in landing page, adding contact information and links everywhere possible, and of course fan interaction and quality content.

Branding & Engagement, pt. 2: My New Favorite Facebook Page by Inkling Media

Ken Mueller uses the example of Dave’s Ace Hardware in Wisconsin to demonstrate how to optimize business engagement on Facebook: be personal, use photos and video, provide great customer service among other things.

Fans are fickle: How to inspire loyalty after the “like” by iMedia Connection

People are busy. They may like your Facebook page, but most won’t come back very often without a reason. Scott Meldrum (again) suggests rewarding loyal fans and customers, targeting your wall posts (see John Haydon’s post above), and responding promptly to questions and comments among other methods to encourage repeat visits.

Facebook SEO by Blind Five Year Old
***** 5 Stars
A.J. Kohn presents a remarkably comprehensive yet understandable guide to taking advantage of the search capabilities within Facebook. As A.J. explains, “This isn’t about optimizing your ‘fan’ page to appear in Google search results, but instead is about optimizing your own site and pages to appear in Facebook search results.”

How To Build Your Facebook Landing Page (If You’re Not A Programmer) by SocialMouths

After explaining why a custom Facebook landing page is important and what can be done with one, Francisco Rosales provides a detailed, richly illustrated 10-step guide for creating a landing page that’s as unique as your business—even if your business isn’t writing code.

7 Simple Tips for Using Facebook to Promote Your Business by Digital Labz

Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well.

5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs by Convince and Convert

“With the exception of baking the ‘like’ button into your website, the best way to generate new fans on Facebook is to create a custom landing tab,” according to Jay Baer, and in this helpful post he reviews five options / apps for creating a custom landing tab on Facebook.

Sony Football Facebook Page22 Inspiring Examples of Facebook Page Designs by DreamGrow Social Media

Priit Kallas highlights almost two dozen examples of dazzling Facebook design to get your creative juices flowing, like Kit Kat, Victoria’s Secret and Sony, all of which direct new visitors to somewhere other than the brand’s wall page.

26 Tips for Enhancing Your Facebook Page by Social Media Examiner
***** 5 Stars
Need inspiration for new ideas to keep your Facebook page up to date with fresh content? Debbie Hemley offers “26 practical ways to use good content for your Facebook pages, everything from A to Z,” literally–starting with Alltop and business updates and running all the way through YouTube and Zen. Highly creative AND useful!

Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology

Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Facebook unlike Google works off of the ‘or’ operand not the ‘and’ operand so you can use this to your advantage by placing as many of the companies you want to target into the Workplaces field and thereby target the employees of all of those firms.”

What Happens After the Facebook Like?  20 Tips To Engage Your Audience After the Like by Pam Moore

What happens after someone “likes” your page—will they ever come back? Really? Pam Moore offers 20 tips for making the “like” just the beginning of a Facebook relationship, including developing an editorial calendar for updates (with a mix of different types of content), focusing on value to your audience, and making it fun.

7 Simple Facebook Page Tricks by AboutUs

Kristina Weis supplies helpful instructions for how to do things like target your posts to specific audiences, create a custom URL for your Facebook page and get into your fans’ “top news.”

Top 75 Apps for Enhancing Your Facebook Page by Social Media Examiner

Facebook marketing rock star Mari Smith reviews the top 75 Facebook apps that enable you to “customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce” and much more.

Facebook Changes and New Features

Facebook Rolls Out New Like Buttons For Publishers by All Facebook

Caitlin Fitzsimmons provides a quick rundown of the features of Facebook’s revised “like” button for publishers and differences from the original version.

8 Recent Updates for Facebook Business Pages by Masterful Marketing

Since Facebook changes it interface the way Lady Gaga changes dresses, Debra Murphy attempts to sort things out here, detailing eight changes made in the latter half of 2010 including the ability to remove the creator admin for business pages(critical in the case of employee turnover), ability to view insights per post, and the end of boxes.

Facebook Overhauls Profile Page by MediaPost Online Media Daily

Speaking of changes, Mark Walsh here details the end-of-year changes Facebook made to the profile page, and the implications for users.

Facebook Groups – a Complete Guide by Jesper Åström

Jesper Astrom explains what the new Facebook Groups is, how to create a Facebook Group, what you can do with it, and the benefits and risks of using Facebook Groups.

Facebook Features, pt. 2: A New Way to Invite Fans to Your Business Page by Inkling Media

Ken Mueller (again) writes about a new tool from Facebook to invite fans to “like” business page: “In addition to using the ‘Suggest to Friends’ and ‘Share’ functions…it is now possible to invite people via email. This is especially helpful if you have any sort of business email database. Facebook now allows you to upload email addresses from a variety of platforms in order to send an email to your contacts to invite them to ‘like’ your page,” and shows how to use this new capability.

Facebook Is Becoming Your Company’s New BFF by MediaPost Search Insider

Derek Gordon reports on Mark Zuckerberg’s 60 Minutes interview and simultaneous release of Facebook’s new profile functionality. He outlines the new functionality and speculates on the motivation behind some of the new features.

Facebook Top 10 Lists

Top 10 Facebook Fixes by lifehacker

Noting that you don’t have to use Facebook exactly the same way everyone else does, Spencer E Holtaway offers “ten tweaks to make Facebook better,” such as accessing it from a different client, backing up your account, getting your privacy settings right, and preventing friends from revealing your location.

Facebook LiveScribe Store10 Top Facebook Pages and Why They’re Successful by Social Media Examiner

Amy Porterfield suggests ways to make your company’s Facebook page more popular, interactive and effective by borrowing ideas from highly successful pages from brands like Red Bull, LiveScribe, Oreo and the Travel Channel.

10 Tips & Tricks For Your Business’s Facebook Fan Page by Hongkiat.com
***** 5 Stars
Ever come across a really cool brand page on Facebook and wonder how they created it? Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only” content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more.

10 Facebook Tabs to Add by ReadWriteWeb

Richard MacManus explains how to create 10 common types of Facebook tabs, including Flickr, Slideshare, Questions and YouTube tabs.

Facebook Statistics

Facebook Added 5 Million U.S. Users In August by MediaPost Online Media Daily

Mark Walsh reports interesting stats on Facebook’s continued growth in the U.S. and elsewhere. For example, Facebook’s membership  (as of August) reached 44% of the U.S. population, 13.2 million users in India (still only 1% of the population there)—a 179% increase in the past year—and 3.2% of the rapidly growing Brazilian social network market.

5 Fascinating Facebook Infographics by Rhino SEO Blog

A handful of cool infographics loaded with Facebook facts, stats and trivia such as the fact that Facebook is now available in over 70 languages, hosts over 1.6 million active pages (700,000 of which are for local businesses) which collectively have 5.3 billion fans, has 3.5 billion pieces of content shared on it each week, requires more than 10,000 servers to run, and has more than half a million applications written for it. Collectively, users waste, er, spend, 8.3 billion hours on Facebook each month.

Facebook Commentary and Observations

I Really Don’t Like Everything I “Like” on Facebook by Inkling Media

Ken Mueller notes several situations where you have no choice but to “like” a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page.

Breathtaking Facebook Fan Pages by DesignsMag

Need some inspiration for creating or revamping your Facebook presence? Check out 40 stunning examples of pages for movies, artists, food & beverage brands, fashion and more.

Facebook Skeptics

The Death of Facebook by Geoff Livingston

Asking “Who in their right mind would predict the death of Facebook given its ever increasing dominance?,” Geoff Livingston proceeds to do just that, arguing that it’s only a matter of time before Facebook’s increasing cluttered interface, confusing privacy settings and other issues allow an as-yet-unknown new competitor to eat the leading social network’s lunch. Not sure I buy this, but I do agree with Geoff’s larger point that it’s best not “to become too entrenched on a mega social network like Facebook (or Twitter)” but rather maintain the nimbleness to “move with our community” to new networks as social media tools continue to evolve.

The Facebook Reckoning by Anil Dash

Anil Dash takes Facebook to task for its privacy policies; not weaknesses but conscious choices made by  privileged Ivy League founder Mark Zuckerberg, specifically “impos(ing) an extreme set of values on its users without adequately communicating the consequences of those choices.” Anil holds out hope though that Facebook can become more truly inclusive “by engaging more with its users in an honest way about its radical stance on public sharing.” But as Facebook’s popularity continues to expand globally, it’s not clear that Facebook’s ambiguous and confusing privacy policies matter much to users, or to Zuckerberg. And some of the comments following this post are possibly even more thoughtful enlightening than the post itself.

Is Facebook Forever? by iMedia Connection

Andrew Edwards muses about the fates of brands like AOL and MSN, and delves into several reasons why he believes Facebook will follow their path into obscurity, including the fact that it’s a closed system, the observation that the vast majority of the chatter there is inane, and the insight that despite the fact every company on earth thinks it needs a Facebook page, the platform is in the end a poor fit for business (“Most users of Facebook want to look at stuff like baby pictures and make fun of each other”).

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Thursday, August 26th, 2010

Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. And it’s become an imperative point of presence for businesses (or has it?).

Best Facebook Marketing Guides and Tips of 2010 (So Far)Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like”) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere.

Facebook Marketing Tips and Tactics

How to set up a Facebook fan page that works by Direct Creative Blog

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog.

How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.”  Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted.

Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog

Michelle Bowles offers five tips for “making the most of your fan page” such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else.

How to Create a Campaign to Get More Facebook Followers by Proimpact7

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page.

5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum

Matt Silverman shares five examples of brands stretching the boundaries of Facebook to provide a unique experience including Baby Gap and Adidas.

10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing

Justin Palmer suggests 10 “must-do’s” for Facebook marketing success, like responding to every comment, strategically timing your updates and leveraging your fans to attract more fans.

10 Secrets To Creating Your Brand’s Facebook Presence by All Facebook

In another “10 secrets” post, Christopher Parr shares his tips for brand success on Facebook, such as talking like a friend (not a company), adding value through content, and doing some housekeeping (e.g. keeping your page free of “clutter, profanity, and MafiaWars spammy links”).

Creating Facebook Pages Customers Will Want To Join by Outspoken Media

Opening up with “most fan pages ARE vomit-inducing…but it doesn’t have to be that way!,” the prolific Lisa Barone details four ways to make your customers and prospects on Facebook feel like they are part of something — not just following a self-promoting brand.

9 Ways to Enhance Your Facebook Fan Page by Social Media Examiner

Noting that “Facebook fan pages number among the few social media channels that allow page customization for users,” Ching Ya shares nine great ideas for creating a unique and vibrant Facebook presence. An excellent “what to do” post though a bit light on the “how.”

10 Ways to Grow Your Facebook Page Following by Social Media Examiner

In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base.

10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog

“The average user is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.” How do you do it? This post offers 10 helpful ideas such as using a custom landing page, tagging fans in photos, using contests, and most importantly – persevering.

Facebook’s new functions (and how to leverage them) by iMedia Connection

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. “If you only look at Facebook as a place to have a fan page, you are missing the greater offering and will likely be sitting on the sidelines when the future arrives.”

The Changing Face of Facebook Marketing – 5 Things you MUST Know by Social Media Today

Shama Hyder writes that “It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight.” Hell for companies and users, heaven for Facebook consultants. But given this environment, Shama outlines the “top five things you need to know about Facebook marketing” about fan pages, ecommerce, ads, apps and other subjects.

Facebook Tabs: What They Are & How to Use Them by ReadWriteWeb

In yet another post about keeping up with Facebook’s continual interface and function changes, Richard MacManus explains the difference between application tabs and boxes, why Facebook made this change, and how to effectively add and use tabs.

11 ways to promote your Facebook Page outside Facebook by John Haydon

Since, and John Haydon notes here, “Most likely, your current presence is much bigger outside of Facebook – especially if your Page is new,” you may want to take advantage of some of the ideas here to promote your Facebook presence elsewhere, such as adding your Facebook page link to your email template, answering webinar follow-up questions on your Facebook wall, and placing a LikeBox on your website.

13 Facebook Page features that will make your day by Socialbrite

***** 5 stars
It’s John Haydon again, this time in video form, answering 13 common yet vexing questions about Facebook like how to edit your thumbnail, how to set up a custom view for new visitors, and how to easily create a custom URL for your Facebook page.

4 Tips for B2B Marketing on Facebook by Mashable

While acknowledging that Facebook may have limited use in b2b marketing, Leyl Master Black nevertheless offers “tips for creating a powerful presence on Facebook that will engage a business audience” such as becoming an industry resource by sharing blog and webinar content, expanding beyond your wall using ecommerce or lead generation promotions, and “lightening up” through the use of humor, quizzes and polls.

Facebook Marketing: Ultimate Guide by SEOmoz

***** 5 stars
Tim Soulo has compiled a fantastic guide filled with best practices and tips for Facebook marketing success, starting with setting up the profile of your “brand ambassador” and progressing through your creating your avatar and adding applications, and ending with using other social media services to promote your presence on Facebook.

Facebook 101 for Business: Your Complete Guide by Social Media Examiner

***** 5 stars
Mari Smith ambitiously provides a “comprehensive guide to using Facebook” from setting up your profile (including Facebook’s mysterious and frequently-changing privacy settings) to making Friend lists to a six-step for building a Facebook business page.

Facebook Advertising

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.” Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Always. Always.”

10 Tips for Advertising on Facebook by PPC Hero

Christine Laubenstein recommends getting familiar with Facebook’s advertising guidelines, understanding the different ways to target users, and using Facebook’s bid estimator to help you set your bid before diving into advertising on Facebook.

Facebook SEO

How To Rank #1 In Facebook Search In 60 Seconds For Any Term by All Facebook

***** 5 stars
Dennis Yu provides an outstanding tutorial on how Facebook search works, what factors are most important, what to do (and what not to do) to rank highly in Facebook search, and what changes are likely coming to the search algorithm.

Facebook SEO Ranking Factors, 2010 Study Results by aimClear

Marty Weintraub explains, in exhaustive detail, the top ranking factors for “Suggest,” All Results, Pages, Groups, Apps and more. His aside on the Adult Filter in Facebook is NOT safe for work but is quite amusing in a completely inappropriate way.

Facebook Apps and Tools

15 Applications For A Better Facebook Fan Page by Interactive Online

Lucas Cobb lists his favorite tools for boosting the popularity of your brand’s Facebook presence including Static FBML, SlideShare, Reviews and Notes.

12 Applications to Make Your Facebook Page More Engaging by Social Media Today

Sarah Hartshorn recommends Twitter for Pages, Page Maps, Eventbrite and other apps to help “dress up your Page and make it more interesting and fun for your ‘likers’.”

How to Customize Your Facebook Page Using Static FBML by Social Media Examiner

***** 5 stars
As Nick Shin notes, “Maybe you’ve seen those really attractive Facebook pages and wondered, ‘How’d they do that?’” The answer is frequently Static FBML, a uniquely powerful and popular Twitter app, and in this helpful post, Nick walks through how to use it to achieve a variety of effects and accomplish different tasks.

How To Get Traffic from Facebook Social Plugins by Daily Blog Tips

Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic.

15 Simple Ways to Integrate Facebook into Your Website by appstorm

Contending that “There are umpteen number of ways to plug websites of any shape & kind into Facebook thereby nurturing a community, encouraging conversations, improving user engagement and increasing page views,” Justin Stravarius presents 15 such options including the Like Box, Echo, Fotobook and Facebook Connect Wizard.

Facebook Marketing Strategy

Ensuring A Successful Corporate Facebook Presence by MediaPost Online Media Daily

Aaron Strout presents what he terms the “four golden rules of creating a successful Facebook presence,” and supports these using Dunkin’ Donuts as an example of Facebook marketing success.

Six questions to ask before launching a Facebook fan page by a shel of my former self

The legendary Shel Holtz proposes half a dozen questions companies should ask before plunging into Facebook in order to avoid looking “lame and clueless to all but the least sophisticated Facebook users.”

Facebook Fans

Why You Can Say Facebook Is Worth $35 Billion With A Straight Face by Business Insider

Jay Yarow uses the theory of cognitive dissonance to explain why “Facebook pages are the best ads in social media.” Facebook pages are ranked against six other ad types such as banners, enewsletters and widgets based on their effects in driving recommendations and purchases.

Facebook Facts The Numbers Are Insane! by PRUnderground

500 million users, 3rd-largest “country” on earth, yeah we’ve all heard the numbers. But sometimes it helps to see them. Alex Miranda presents an infographic of Facebook facts, figures and myths.

Facebook Skeptics

Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page by Social Media Today

Given Facebook’s never ending stream of changes (many of which seem to break or eliminate earlier features) and ultimate control over all content on the site (no matter how much a business has invested in developing that content), Maggie McGary questions whether it’s really advisable for companies to rely too heavily on this platform.

Does Facebook Work? by iMedia Connection

Noting that “While 49% of marketers surveyed by MarketingSherpa think Facebook is very effective at brand awareness only 12% think it increases sales revenue,” Daniel Flamberg presents statistics and real-world results from leading brands suggesting that whatever the benefits of Facebook marketing, it generally isn’t producing “the kind of results the reach, usage and loyalty of Facebook would otherwise suggest.”

“Does Anything Other Than Facebook Really Matter?” by iMedia Connection

Taddy Hall does such an awesome job of chilling down Facebook fever with the cold water of reality that I’d like to just republish his entire post here, but will limit duplication of his brilliant content to this: “When it comes to how we (marketers) approach Social Media, I’m reminded of the drunk looking for his car keys beneath the street light because the light is better than in the dark alley where he last saw his keys. Sometimes doing what’s easy trumps common sense…Facebook is not just another broadcast media outlet where marketers can buy inventory and interrupt consumers. As P&G’s General Manager for Interactive Marketing and Innovation, Ted McConnell, remarked with characteristic flair, ‘what in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?’” Yes, Facebook works quite well for some companies (particularly large consumer brands), but it’s not always the ideal venue. Do your research (particularly for b2b marketing) and pursue audience quality over quantity.

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