Posts Tagged ‘Susan Gunelius’

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Wednesday, December 12th, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

Best Google+ Guides, Tips and Rants of 2012Many of this year’s best posts about Google’s newest social platform were written early in the year. Since then, though the user base has continued to grow, enthusiasm seems to have waned. While Marty Weintraub offers a more provocative metaphor below, it almost seems like Google+ is becoming the colonoscopy of social networks: everyone agrees it’s vitally important, but few people really want to talk about it or spend any more time on it than absolutely necessary.

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO, personal branding, and reputation management. So what makes Google+ special? What are the best practices for business use of the platform? How can an individual or organization most efficiently grow a following there? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year.

Google+ Guides and Tips

5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights

Susan GuneliusSusan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Why brands will lose if they ignore Google+ by iMedia Connection

Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+. Use the +1 and encourage your followers to do the same. Plant +1 badges on all your assets to take advantage of the Direct Connect tool that automatically brings customers and prospects searching in your category to your page.”

6 Steps to Getting Started With Google+ by Social Media Examiner

Marc PitmanFor marketers who are either still on the fence about Google+ or just haven’t done much with it, Marc Pitman provides an excellent guide to the basics like filling up your links “While you’re editing your ‘about’ page, be sure to pay attention to the ‘other profiles’ section…(consider adding) links to other social media networks, links to your business sites (and) links to special pages on your website.”

The First 5 Things You Should Do With Your Google+ Business Page by WindMill Networking

Mark TraphagenOnce you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

3 reasons Google+ is not a social network by iMedia Connection

Lauren FriedmanLauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. Search results are still based on Google’s proprietary algorithms, but sites with more +1s will appear to be more relevant and thus ranked higher.”

3 Successful Google+ Pages and Why They Work by Social Media Examiner

Lisa PeytonLisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page, where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. This finding contradicts the fact that the TOP Google+ profile belongs to pop star Britney spears. However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.”

Google+ for SEO? Don’t Focus on Your Brand Page! by B2B Digital Marketing

Eric WittlakeContradicting popular wisdom, Eric Wittlake argues that “Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.” He then outline three strategies he says are designed to improve search rank and traffic.

6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea by iMedia Connection

Krista LaRiviereKrista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results”) and the fact that Google+ produces social signals which factor into Google’s ranking algorithm.

32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog
***** 5 STARS

Marty WeintraubFrequent best-of honoree Marty Weintraub compares Google+ to a dominatrix (it makes sense the way he writes it), offering short-term pleasure (search rank improvement) at the expense of long-term frustration. Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain.

Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community

Danny DeMicheleContending that “PageRank, Google’s ranking scoring system, is profoundly impacted by these (Google +1) votes,” Danny DeMichele provides a simple four-step process for using Google+ as part of a broader reputation (personal or brand) strategy.

20 Google+ Terms and Definitions You Need to Know by Sprout Insights

Susan Gunelius (again) presents helpful definitions of basic (e.g., “Chat: Using the Chat feature, you can notify people in your Google+ Circles that you’re online and available for an online chat from within Google+”) and advanced Google+ terms (such as “Data Liberation: Use this feature to download and backup the content in your Google+ Account, which is available through the Google+ Settings option [the gear icon in the upper-right corner of your screen when you’re logged into your Google+ account”]).

How Google’s +1 Button Affects SEO by Mashable

Keith KaplanKeith Kaplan explains that although “The +1 has an indirect effect on your site’s search rank. This does not mean the more +1’s a link has, the higher rank it achieves in traditional search results,” it can indirectly help with SEO by making a piece of content more likely to be clicked on and shared on other social networks—which does actually affect rank.

How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch

Eric SiuEric Siu shares advice from Fraser Cain, publisher of the Universe Today space and astronomy news website, on how to build, maintain and engage a large following on Google+. Eric contends that Fraser’s success, based on unique content and active network, belies the notion promoted by some (such as Austin Carr, below) that Google+ is a “ghost town.”

Build Your Google Plus Page Following with Topical Pages by WindMill Networking
***** 5 STARS

This tip from guest blogger Mark Traphagen (again) is almost too good to share. “What if you could create opt-in subscription lists on Google+? You can! Here’s the wonderful secret: you can create a Google+ page about virtually anything, including a topic. It doesn’t necessarily have to be connected with a brand name.” He then details a “simple strategy for using Pages to create opt-in subscription lists about specific topics.”

Quick Tricks to Make Your Google Plus Business Page Sparkle by ZD Design Blog

Donnie BryantAgain arguing against the “Google+ is a ghost town” thesis, Donnie Bryant here provides a handful of helpful tips for getting more performance out of a Google+ business page, from creating a short URL and maximizing the use of photos and video to encouraging sharing.

The Marketer’s Guide to Google Plus by KISSmetrics

Zach BulygoZach Bulygo offers a highly detailed and richly illustrated guide to marketing on Google+, from the basics of business page setup and getting a verified name to optimizing your tagline, use of photos. Google+ author tag and the +1 sharing button.

How to Use Google Plus for Personal Branding and Establishing Author Rank by WindMill Networking

Neal SchafferNeal Schaffer quotes Mark Traphagen (one last time), who calls Google+ a “powerhouse” because of its “tight integration into Google search. Google+ posts are easily indexed by Google search, and unlike tweets or Facebook posts, are treated much like regular web pages. That means a well-constructed G+ post (with a main keyword in the first sentence/title and a good amount of engagement) can rank well in Google search and, unlike other social media status posts, actually stay ranked for a long time,” and explains why Google authorship is important and how to set it up.

Google+ Rants and Raves

Google+ Is Going To Mess Up The Internet by ReadWrite

Jon MitchellJon Mitchell is not a fan of Google’s latest social network and isn’t afraid to say so. He writes, “Google tools used to enhance the Internet. But as Google ships ‘the Google part’ of its new Google+ identity, it’s breaking the Web it once helped build,” and then offers half a dozen specific reasons why.

“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+ by Search Engine Land

Danny SullivanDanny Sullivan details the use and results from the “Don’t be Evil” browser bookmarklet, stating that “The companies behind the tool feel Google’s hasn’t focused on what’s best for its users with Search Plus Your World. They have a good point. But the tool makes this point better than all the debates that have happened so far around Search Plus Your Word, because it shows what Google could have done to better serve searchers, if it had wanted to.” He also explains how some features of Google+ are part of the problem.

How Google+ Is Encircling Your Brand by MediaPost

Though he believes “Google+ is emerging as a great way for brands to connect directly with consumers,” Gavin O’Malley also notes that a disproportionate share of interaction is driven by a few aggressive, early adopting brands on the platform, and points out “Google+ still has less than 1/100th the number of total consumers interacting with the top 100 brands that Facebook has achieved.”

Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company

Austin CarrAustin Carr reports on the findings of a study which paints “very poor picture of the search giant’s social network–a picture of waning interest, weak user engagement, and minimal social activity.” Among te research findings from RJ Metrics, “Roughly 30% of users who make a public post never make a second one” and “Even after making five public posts, there is a 15% chance that a user will not post publicly again.” The author concludes that Google+ “might indeed just be a ‘virtual ghost town,’ as some have argued.”

Think You Don’t Need Google+ in Your Business? Think Again! by Rebekah Radice

Rebekah RadiceWhile acknowledging that Google+ has its shortcomings and that many marketers remain (not entirely unreasonably) skeptical about the platform, Rebekah Radice nevertheless offers half a dozen reasons to embrace Google’s social network, such as the circles and hangouts features and the B2B networking value.

With Google+ Communities, Google launches its own version of Facebook Groups by VentureBeat

Tom CheredarTom Cheredar explains how Google+ Communities work and how this capability compares with Facebook groups: “There are a few notable (notable differences between Google+ Communities and Facebook Groups), including the ability to start a Google Hangout video chat with the community and sharing things specifically with G+ communities from any +1 button. That’s pretty cool, and something that might actually attract people to use it over Facebook.”

Google+ becomes the world’s social platform…with Community by Relevanza

Steve HartWriting that “While Google announced Google+ reached 500 million users, the bigger announcement by far was the roll out of Google+ Communities,” Steve Hart explains what Communities are, how they work, what they can be used for, and why they are “a BFD.”

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Best Twitter Tips, Tools and Tactics of 2011

Monday, January 9th, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing.

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. governors, senators and congressional representatives use it, as do 87 of the Billboard Top 100 musicians. Twitter users are twice as likely to purchase from companies they follow than are Facebook users.

So how can marketers and PR professionals use Twitter more effectively? What’s the best way to build a quality, relevant Twitter following? Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts?

Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year.

Twitter Tips, Tactics and Techniques

40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine

Dustin BetonioGot a boring Twitter background and need some inspiration to help you liven it up? Dustin Betonio here presents 40 “awesome and creatively designed Twitter backgrounds which use various and innovative illustrations to create a visually attractive and appealing look to their profiles” to get your creativity kick-started.

25 Suggestions For How To Use Twitter by Dave Fleet

Dave FleetDave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.

10 Twitter Features You Might Be Missing by GigaOM

Aliza ShermanAliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts.

How We Increased Our Twitter Followers By 250% – Whiteboard Friday by SEOmoz

Jennifer Sable LopezCommunity manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

Top 7 Ways to Save Time on Twitter by OPEN Forum

Leyl Master BlackNoting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

20 Guidelines for Twitter Success by Global Copywriting

Sarah MitchellSarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., answer every mention), Never Fail To (e.g., say “thank you”), Things NOT To Do, and “Keep in Mind.”

The Ultimate Guide to Twitter Marketing by Copyblogger

Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari, Michael Brenner and the ebullient Diana Adams.

12 Most Stimulating Twitter Chats by The 12 Most

Daniel NewmanIf you’ve never sat in on a Twitter chat, it’s quite an experience. If you have, you understand the metaphorical meaning of “drinking from a fire hose.” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number. In some cases, a very large number. Among the 12 best Twitter chats chosen here by Daniel Newman are Blogchat, hosted by Mack Collier; GetRealChat, moderated by the exuberant Pam Moore; and LeadershipChat, hosted by my fellow Lebronian Lisa Petrilli and Steve Woodruff.

The Right Way to Build Brand(s) via Twitter by iMedia Connection

David SonnDavid Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

55 Tips to Get Retweeted on Twitter by ZoomFactor

Pam MooreThe awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something.

The Hidden Guide to Using Twitter Effectively by KISSmetrics
***** 5 STARS

Kristi HinesThe delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily

Laurie SullivanLaurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.”

Twitter’s New Look and Feel

Twitter gets new, Facebook-like feeds & features by DevBeat

Jolie O'DellJolie O’Dell summarizes the changes in Twitter’s new interface, such as the “new Activity tab, which shows all the non-tweet activity from people you follow. You can see new follows from your friends, friends’ retweets and their favorites.” Overall, the UI is an improvement—with the exception of losing the ability to see how many lists a person is on. Hopefully, Twitter listens to user feedback and restores that feature.

Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? by iMedia Connection

Katelyn WatsonKatelyn Watson explains how Twitter’s recently announced brand pages work, what Twitter is aiming to accomplish with the redesign, and the benefits brand pages will provide to marketers.

Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog

David Foster summarizes Twitter’s design changes and new capabilities, including four-tab navigation and the ability to embed tweets on any website.

Twitter and SEO

The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog

John DohertyIn this somewhat long-winded but thoroughly researched post, John Doherty describes a number of experiments he ran to determine the effect of Tweets on a page or blog post ranking. The conclusion? Even a single tweet helps a page or post get indexed more quickly, though it has little effect on rankings. Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking.

7 Key Ways to Optimize Twitter for Search by HubSpot Blog

Anum HussainAnum Hussain details seven techniques for optimizing your Twitter presence for search, among them, “Don’t completely believe the “nofollow” warning…both Google and Bing (have) confirmed that tweeted links are in fact a signal for a search engine’s organic and news rankings,” create a special list of Twitter keywords, and use 1-2 core keyword phrases in your bio.

Finding Twitter Followers and Interesting Twitterers to Follow

How To: Get More Qualified Followers on Twitter by Social Media Today

Tracy GoldTracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists.

How to Find Twitter People that Don’t Suck by Soshable

JD RuckerJD Rucker presents a series of steps, starting with defining your goals on Twitter, to help find quality people to follow on Twitter. Each section is divided into guidelines for personal accounts and for business.

How to Get More Followers on Twitter by Graywolf’s SEO Blog

Michael GrayMichael Gray lays out an effective seven-step fan for gradually building a relevant Twitter following, starting with “raiding” the accounts of competitive and complementary Twitter accounts and using tools like Raven Event Tracking and manageflitter.

Twitter for B2B Marketing

5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch

Derek EdmondDerek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring.

9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs

Maria PergolinoMaria Pergolino shares nine tips for B2B marketing success on Twitter, such as sharing the workload for the corporate Twitter account among several people, sharing valuable content, and using Twitter tools (see below) to maximize productivity.

Twitter for PR and Media Pros

9 easy steps to add Twitter to your PR mix by

Anne Deeter GallaherThe illustrious Anne Deeter Gallaher lays out a nine-step path to Twitter expertise for PR professionals, including using TweetDeck to follow multiple topics of interest simultaneously.

4 Ways to Build Your Influence on Twitter by Laura Kinoshita

Laura KinoshitaWhen building influence on Twitter, start by following 10-20 people with modest follower counts (which makes it easier for you to stand out) who are connected to a key influencer in your market, then gradually build an influencer map for your industry.

Twitter Launches Twitter for Newsrooms by BizCloud

A review of the Twitter for Newsrooms guide, designed to “help reporters get the most out of the micro-blogging service. The guide contains valuable resources that will educate journalists and media organizations on how to best leverage various Twitter tools for finding sources, publishing their stories, and also for promoting their content.” Something PR professionals may want to take a look at as well.

Twitter Tools

Headhunters Using Twitter – The New Productivity Check by Minervity

Richard DarellThough his English is a bit spotty, Richard Darell provides helpful reviews of eight tools corporate recruiters can use to evaluate potential hires (and the rest of can use to evaluate anyone) on Twitter, including Retweet Radar and Twitalyzer.

These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection

Courtney WileyNoting that “88% of small businesses and 74% of midsized organizations now use Twitter as their social media application of choice. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients.

15 Useful Twitter Tools for B2B Social Media by Social Media B2B

Adam Holden BacheFrequent best-of contributor Adam Holden-Bache reviews 15 helpful tools for managing Twitter, including Twtpoll for polling, Tweetreach to see how far your tweets travel, and Backtweets for better Twitter search.

The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur

Chris NortonChris Norton sorts through the hundreds of Twitter measurement tools available and reviews his top 10 here, among them TweetStats and Twitterholic.

Two Great Twitter Visualization Tools: Twiangulate & MentionMap by Affiliate Marketing Blog

Geno PrussakovGeno Prussakov reviews two helpful tools for finding relevant new Twitter followers. Twiangulate, which looks very cool, lets you “see the biggest (or the most influential) followers of any two or three Twitter users, as well as mutual followers and mutual friends, compare lists, and do much more,” according to Geno.

5 Great Twitter Track Tools to Organize Followers by Search Engine Journal

Ann SmartyNoting that unlike other social networking sites, Twitter is an “open-format chat setting that invites communication and connections with anyone who happens by. This is why you might need a little extra something to help keep track of all of your followers,” Ann Smarty reviews five helpful tools to help accomplish that task.

10 Twitter Tools to Increase Your Productivity by SloDive

Leo WidrichLeo Widrich outlines the features of 10 popular Twitter tools (including his own Buffer App for scheduling tweets) as well as what makes each one “killer.”

Twitter Noise Reduction: The Twit Cleaner by Social Marketing Forum

Jim DucharmeJim Ducharme review Twit Cleaner, a handy tool to help keep your tweet stream clean by identifying people you follow who are Dodgy (spam phrases, @ spamming, duplicate links etc.), Absent (o updates in a month, or fewer than 10 tweets), Repetitive (igh numbers of duplicate tweets or links) or guilty of other Twitter sins. You can also have the tool evaluate your own behavior to make sure you aren’t crossing any lines.

6 Ways To Monitor Your Brand On Twitter by OPEN Forum

Heather AllardHeather Allard discusses six tools for monitoring brand conversations on Twitter, including Backtweets, Monitter and Sprout Social.

Organize Your Twitter Following with Formulists by Business2Community

Kristi Hines explains the features of Formulists, “a service that will allow you to create customized Twitter lists and automatically update those lists with new followers that fit your specifications”—ideal for organizing large numbers of Twitter followers without manually picking through all of your followers.

How Twitter Web Analytics Will Help Your Business by PCWorld

Angela WestAngela West looks at how Twitter analytics (based on their acquisition of BackType) work and the key benefits they provide to business users.

The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community

Neal SchafferNeal Schaffer recommends HootSuite, Buffer, tweetspinner, Triberr and other tools for functions like SEO and content curation among his favorites.

14 Twitter Tools for Enterprise Business by Sprout Insights

Susan GuneliusIn a slightly different twist, Susan Gunelius presents 14 useful Twitter tools based on the function that would benefit from them (Marketing and Customer Service, Human Resources, and Communications and Networking).

10 Tools to Significantly Increase Your Twitter Efficiency by

Guest poster Leo Widrich details his top ten tools for Twitterers to “check out to step up your Twitter game and significantly increase your efficiency,” including Twinbow, Buffer, Tweriod and PeerIndex.

Twitter Facts and Stats

Twitter Growth Skyrockets, Settles Privacy Case With FTC by MediaPost Online Media Daily

Laurie Sullivan reports on some interesting Twitter statistics, such as that Twitter users now collectively post about one billion tweets per week, and mobile use has increased 182% in the past year.

Twitter Stats that will 100% get you tweeting by Carvill Creative

Michelle CarvillMichelle Carvill amplifies some stats to win over Twitter skeptics, among them: there are 200,000,000 registered Twitter users,with 450,000 new accounts created each day. There are 1.6 billion Twitter search queries every day. The majority of twitter users are between the ages of 30 and 49. And 67% of users are likely to recommend a brand they follow to others.

Big Brands Tested On Twitter Effectiveness by MediaPost Online Media Daily

Mark Walsh reports on an experiment by a digital agency “not to see whether corporate Twitter hands could answer tough questions, but to find out if they would engage in a conversation at all.” Among the findings: of the Fortune 50 companies in the study, 16 apparently don’t have corporate Twitter account. of the remaining 34, 23 responded to the test tweets, with GM, UPS and Best Buy responding most quickly.

Twitter: The Single-Greatest Relationship and Branding Tool by Bruce Clay

Shannon DowneyGuest author Shannon Downey extols the virtues of Twitter for enabling Tweetups and shares some interesting stats showing that brand followers on Twitter are roughly twice as likely as brand fans on Facebook to purchase a brand after following, and 50% more likely to recommend it.

Twitter’s Changing Complexion by iMedia Connection

Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that:

  • • 72% of active Twitter users are bloggers
  • • 61% write at least 1 product review per month
  • • 56% write articles for third-party sites

Twitter By The Numbers: Are You Listening to 100 Million Voices? by B2B Marketing Insider

Michael BrennerMichael Brenner makes the business case for using Twitter, answers some common questions about the network and shares a selection of stats like: 84% of U.S. state governors, 82% of U.S. congressional representatives and 83% of senators use Twitter. 87% of Billboard’s top 100 musicians are there. And more than half of all Twitter users log in daily.

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