Sometimes, knowledge of an academic discipline becomes a significant factor in student success. When students write essays, they may be familiar with all common requirements (grammar, punctuation, citations, etc.) for crafting a strong piece.
But writing about a specific discipline may add challenges. Marketing, for example, is a broad industry with its own idiosyncrasies, rules, and vocabulary. A researcher should understand the terminology, specification of documents, the way the rules work, and so on.
Marketing is a complex discipline. As a student, your marketing essay may develop in different ways because there are different types of marketing writing. A partial list includes:
- Email Marketing Content
- Relationship Marketing Content
- Social Media Development
- Marketing Collateral Creation
- Corporate Marketing Document Writing
- Online Content Creation
- Marketing Proposal Writing
- Marketing Presentation Development
- Lead-Generating Content
- Marketing Report Writing
When you’re assigned an essay, you may have to write about one of these specific topic areas. Therefore, you should understand what distinguishes them from one another.
For example, an essay on email marketing content should address issues like personalization, deliverability, and email message sequences. An essay on relationship marketing content helps prospective customers view your company as a “safe” choice and increases their trust in you.
Presentation development and sales collateral creation deal with visual content. Essays on these topics will need to incorporate more graphics.
How to Write a Professional Essay on Marketing
It’s difficult to describe all the different types of marketing essay writing in a single guide, so it’s best to seek more targeted guidance on specific topics.
Still, academic experts from organizations like a professional essay writing service – CustomWritings can provide some universal tips that help to successfully deal with crafting an academic paper.
There are three basic elements to any marketing essay:
- Preparation: Choosing the topic. Articulating the main question or thesis.
- Research: Reading broadly to choose a tentative position, followed by reading narrowly and developing the final viewpoint.
- Writing: Outlining, drafting, and editing.
Stage 1: Preparation
The first stage is focused on defining your topic. You should know how to identify a suitable topic to cover an important issue, and compose your thesis. It should:
- Be relevant for current market conditions;
- Cover an important problem;
- Be unsolved (the main problem doesn’t have a clear solution); and
- Be interesting for potential readers.
Make sure your project is meaningful. It should focus on something important for your audience. The problem explored may have a number of possible solutions. You can either present the case for one of them, or analyze all of them and provide an informational essay.
Choose “online rebranding of marketing platforms” or “the main factors that affect marketing planning.” These topics are relevant and may have different solutions. Propose your own path and justify the choice.
Stage 2: Research
The second stage begins with a broad reading of all information sources that are relevant to the chosen topic. Find books, studies, guides, and of course, essay samples.
The more you read, the more useful facts you’ll discover. This research will also give you a feel for the lexicon you’re going to use in your project.
Many students do a solid job of collecting key facts about their topic, but then either fail to use (or mis-use) technical terms or over-use jargon. The best essays are comprehensible to lay readers while using marketing terminology appropriately. Pay attention to sentence structure, word choice, clarity, and supporting citations.
Broad reading will help form the basis for your project, but don’t rush into the final topic selection and thesis. Create a list of the most promising options.
Then, narrow your reading to the pertinent viewpoints. See how much information you find for every position and only then make the final choice of your topic.
Stage 3: Writing
The last stage begins with an outline. You already have a clear topic and a thesis statement. Now, it’s time to decide what facts to include and where to use them in your project. Your outline should contain three main sections: introduction, main body, and conclusion.
The introductory section helps readers understand the main purpose of your marketing essay. If you’ve chosen the rebranding of marketing platforms, provide general facts about what this means and why businesses do it. Then present your thesis statement.
The main body develops your ideas and arguments with the help of clear and appropriate examples. Keep sentences and paragraphs short. Don’t over-use technical terms, and define those you do include.
The conclusion summarizes the entire project and restates your position. Interpret the results of your research and explain their meaning as directly and clearly as possible.
To avoid mistakes, write at least two drafts. Carefully reread them and fix any mistakes. Use different revision methodologies, including smart applications like Grammarly to improve your writing. When you feel comfortable you can’t improve it further, submit your project.
Following this process should help you to compose a great marketing essay and enjoy academic success.