Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way. And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. (And in any case, Phil has been known to be wrong.)
Companies large and small are more optimistic about the near-term business outlook than they’ve been in more than a decade, and are increasing marketing budgets accordingly. The selection and variety of marketing technology tools continues to expand, giving marketers the ability to do new things as well as perform common tasks more efficiently.
Millennials and Gen Zers make up an increasing share of the professional workforce, and are hungry for education about products—but they have different preferences for how they consume content than the Gen X or Boomer workers before them.
This series will be presented a bit differently than past research compilations here as the component posts will appear on a variety of blogs, not just here on Webbiquity. But each new post will tie back to all of the others published to date.
Which tactics produce the highest quality leads? How do the challenges of enterprise marketers differ from those faced by smaller companies—and which social platforms do both plan to do more with in the coming year? What simple changes can dramatically improve conversion rates? Which “old school” marketing channel is growing rapidly?
Find the answers to those questions and many more in this series of digital marketing stats, facts, and insights. The series kicks off here tomorrow with Nine Social Media Marketing Stats You Can Use.
Enjoy!