Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way. And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. (And in any case, Phil has been known to be wrong.)
The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. So it’s being followed up with an all new collection of stats and facts to help marketing leaders and professionals hone their strategies and tactics for 2018.
Companies large and small are more optimistic about the near-term business outlook than they’ve been in more than a decade, and are increasing marketing budgets accordingly. The selection and variety of marketing technology tools continues to expand, giving marketers the ability to do new things as well as perform common tasks more efficiently.