A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.
The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.
1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and
2) Help foster connections between those who are recognized and others who would mutually benefit from being followed on Twitter.
But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S. Over time, our goal is to give technology devices (who knows what the future may hold—Google Glasses next year perhaps?) to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video .
As marketing and social media professionals (which most of you reading this post likely are), we get to spend our days in interesting and intellectually challenging work, in (generally) comfortable surroundings, interacting with bright, innovative people through the latest technology platforms.
But for many kids, that world is as foreign as a faraway planet. The #Nifty50 Kids program is a way to bring creativity-unleashing technology to these kids, who otherwise would have no way to afford it.
Want to be part of this? Nominate your favorite technology twitterer using this form. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.
Nominations close on June 22, 2012 and the #Nifty50 women and men for 2012 will be announced in posts on the Webbiquity and Blue Focus Marketing blogs this summer. So nominate yourself, a co-worker, and/or someone you admire. And feel free to share this post!