What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010, an intriguing ebook just released by Marketo and ClickDocuments, attempts to provide some answers. To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year.
Content marketing is, in many ways, the new advertising. Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. A carefully crafted content marketing strategy begins with positioning your company as the helpful and knowledgeable experts in your industry, and flows through content that illustrates why your product or service is uniquely the best choice to fix a critical issue for a particular type of company.
The ClickPredictions ebook includes prescient commentary from an impressive array of experts, including Mike Stelzner, Rebel Brown, Ian Lurie, Patsi Krakoff, Michele Linn, Steve Woods, Galen De Young, Jon Miller, Stephanie Tilton and more. Each author also provides a list of their favorite resources for further reading.
If your company is using content to attract prospects and help guide them through the buying process to ultimately select your offering, check out what these very smart b2b marketing pros view as the Key Content Marketing Trends and Predictions for 2010.