Guest post by Brian Mechem.
Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular. According to recent research, 79% of brands have dedicated budgets for influencer marketing in 2019. Clearly, brands have realized the potential the influencer marketing holds.
Influencer marketing can help brands expand their reach, increase brand awareness and credibility, and generate more revenue. Research shows influencer marketing campaigns focused on engagement or branding have been found to generate up to 8X ROI.
Here are four major benefits a brand may realize after successfully implementing an influencer marketing: strategy:
It Helps Expand Your Reach
Influencers help marketers and brands reach new audiences. Brands can get instant access to potential customers who trust and value the recommendations made by the influencer.