Is it really impossible to optimize a Flash website? How can social media profiles help with SEO? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Which best practices and advanced SEO techniques should you be taking advantage of? What characteristics and skills are most important for SEO? How much should SEO really cost, and how can you avoid hiring an SEO consultant who is incompetent (or worse)? Which helpful tools may be missing from, or underutilized in your SEO toolkit?
Jonathan Hochman writes that “Flash gets a bad rap” for optimization, and explains in detail how to SEO a Flash website. Another great post on this topic is The Ultimate Fast Guide to SEO + Flash by MediaPost Online Media Daily, in which Rachel Moran prescribes mixing HTML and Flash, using optimization tools and other techniques for enhacing search results for Flash sites.
10 Ways to Be a Great SEO by Search Engine Journal
Matt Leonard advises that to be a great SEO, the key is to simply “get things done,” including using a variety of keyword tools, being a team player, and valuing goals beyond rankings. Another fantastic post from Matt is The ABCs of a Great SEO Leader in which he walks through the alphabet of attributes critical to SEO leadership, from A (analytical) to Z (zero mistakes).
How Social Media Profiles Help with Search Engine Optimization by Social Media Today
Jim Tobin shows how individuals can use tools like blogging, social media profiles and podcasts to rank highly for their own name.
10 Things You Can Do To Optimize for Image Search by Search Engine Journal
Saptarshi Roy Chaudhury demonstrates how to use image files names, alt tags, surrounding text and other atrributes to show up well in image searches. In another key post for SEOs, 9 Reasons Your Website Can Have a High Bounce Rate by Search Engine Journal, Saptarishi explains how a high bounce rate can diminish the effect of SEO efforts, and how to make websites not only more attractive to visitors but also more sticky.
4 ways to make long-tail search deliver by iMedia Connection
Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers” and provides a four-step plan for long-tail search.
In this long and detailed post, Peter Da Vanzo covers a tremendous amount of ground, from eye-tracking studies and understanding search demographics to recognizing commercial intent in searches and analytics.
Is Everything You Know About SEO Wrong? by aimClear Blog
Maybe not everything, but Matt Peterson here reviews the results of a panel discussion on SEO Ranking Factors in 2009 from the SMX Advanced 2009 event, with commentary on what works now for SEO-as opposed to what used to work-from experts like Rand Fishkin, Marty Weintraub and Danny Sullivan.
SEO Ranking Factors for 2009 by WebProNews
Mike McDonald provides his own take on SMX Advanced 2009 here, outlining the most important current ranking factors with title tags and anchor text at the top of the list. You may be surprised by what’s no longer as important as it used to be for SEO.
Tad Chef offers up an outstanding list of SEO tactics and techniques for website design, anlaytics, content creation, link acquisition, social media outreach and more.
Using hard data, Danny Dover analyzes key factors for ranking and provides best practices for each along with the reasoning behind each recommendation.
Small Business SEO: Costs, Expectations & Realities by Small Business Search Marketing
Matt McGee details five key points to help small business owners understand more about SEO, pricing, and services.
Rand Fishkin shares the skills that have made him a recognized leader in the field of search engine optimization, from having an analytical mindset and some technical knowledge of how the Internet works to writing proficiency and (possibly most important), “a thick skin.”
SEO Predators: Willing to Decieve For Business by aimClear Blog
Reminiscent of my post on SEOmoz, Just Say No to Bad SEO, Marty Weintraub here warns prospective SEO buyers about the danger of shady, johnny-come-lately SEO wannabes, writing “the latest generation of predatory SEO creeps proffer blatantly false information camouflaged by pretty reports. Deceptively branded reports aside, buyer beware when the snakes come to call. Here’s some hard facts to dispel this week’s crap-ass haze of myths and misinformation.”
The Ultimate List of Basic SEO Resources for a Kick-Ass Start by Search Engine Journal
The brilliant Ann Smarty shares her list of high-quality resources for those new (and even not so new) to SEO, ranging from the SEObook Glossary and the SEO Cheat Sheet by SEOmoz to Matt McGee’s SEO Checklist.
Erik Dafforn provides an excellent walk-through of the functions and capabilities of Google’s Webmaster tools.