How B2B Marketing is Changing [Webinar]

Revised September 19, 2018

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?

These are a few of the questions that will be were answered in a webinar (that’s a link to the recording) on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

The webinar, like the report, will cover what B2B technology marketing professionals say are their top priorities, biggest challenges, most important trends, and most effective lead generation tactics—and how these are changing from the past couple of years.

The presentation will also take a look at lead generation tactics, specifically answering questions like:

• Which tactics do most B2B technology marketing professionals agree are highly effective?
• Which four tactics do marketers disagree about, with significant numbers in both the “it’s effective / plan to do more of it” and the “it doesn’t work well, will spend less on it” camps?
• What tactic do less than half of the survey respondents currently use, even though 90% expressed interest in it?

Register for the webinar at 2:00 Eastern / 1:00 Central / 11:oo Pacific on Tuesday, September 18th, to discover these answers and more. If you missed it, click here to view the webinar recording.