Guest post by Heather Baker.
Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Because no matter how dry the subject matter might seem, an effective PR practitioner should be able to identify and sell a winning story a mile off.
Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts.
Become an Expert in Your Client’s Sector
Your creative genius will carry you only so far in this business. For it to truly flourish in the world of B2B PR, you need a solid knowledge of the client’s sector. Hosting a brainstorming session at the outset of the relationship is one way to find out more about your new client and their corner of the market.