Guest post by Sheryl Jones.
When it comes to search engine optimization, it pays to think beyond Google. Including Bing in your SEO strategy can help boost your rankings by 35%.
And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.
When hiring a professional SEO services company to manage your SEO strategy, make sure they can demonstrate expertise in optimizing for Bing.
Here are 10 vital questions to ask in the context of Bing.