Guest post by Eric Brantner.
Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. While this may seem a bit harsh, there is some validity to that statement.
So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. That’s why a regularly maintained blog is a must-have for every business.
Anyone can start a blog for their business. But that doesn’t mean they’ll be successful. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. But not you.
You’re more tenacious than that. And with the know-how and a little elbow grease, you can make it better. Read on to figure out which mistakes you may have made, and how to set things right.