Guest post by Liz Greene.
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves:
- 1% saw increased brand visibility
- 65% saw improved brand recognition
- 7% had better brand loyalty
Why? It’s simple.
Trust is essential for business, and clients are far more likely to trust the word of employees than statements made by CEOs. Clients who have meaningful interactions with employees — both online and off — form an emotional connection and a deeper level of trust. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations.