Guest post by Kimberly Maceda.
Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers.
With its high potential and the impressive results it can deliver, it’s no surprise that more businesses are implementing these platforms to beef up their performance. For now, a study revealed that 49% of companies are currently using marketing automation tools, with 55% of B2B companies adopting this technology.
To make the most of marketing automation, here are the fundamental strategies that guarantee faster and higher ROI at a lower cost.
Set Up a Drip Campaign
Not all leads convert during their first touch on your site. That’s why it is important to stay in touch with them through a well-developed drip campaign.
The best thing about drip campaign is that it is about your customers and not about what you want. It lets you send emails based on the actions of your leads or even changes in their online behavior.