Guest post by Josh Brown.
As business leaders try to adopt a more data-driven approach to their operations, they face a common challenge. While some areas of the company—like finance and inventory management—can easily be reduced to numbers, others aren’t as obvious.
While it may be a stretch to find one number that summarizes the totality of your customers’ experience, that doesn’t mean you can’t use data at some level to guide business decisions about your customer lifecycle.
Here are four data-driven metrics for managing your customer experience.