Guest post by Stuart Cooke.
When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.
That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Here are a few tips that will help to boost your company’s profile on LinkedIn.
Update your profile image and banner
This is a no-brainer, but too often it’s neglected. As noted above, LinkedIn can play a big part in building brand awareness; however, in order to do that, your brand image has to be strong throughout your page.