There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective.
The key is to create a persona that is actionable. It shouldn’t simply describe who your buyer is, but also help you determine what content to create and how to promote that content to get your prospective customers’ attention and get them to take action.
Here’s a process for developing B2B buyer personas based on six dimensions, that not only characterize your target prospects but also provide actionable guidance for reaching them.
The Six Dimensions of a B2B Buyer Persona
Working through these six dimensions will help you define who your ideal prospects are, what concerns them most, and how to connect with them.