Guest post by Nick Rojas.

Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%! But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock.

However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! And nearly half of those searches are happening while they are actively at work. So clearly, mobile search is not just a B2C phenomena.

But organic search is not the only reason you should invest in mobile. Here are four ways mobile will revolutionize your B2B marketing strategy:

New Communication Channels

When you embrace mobile, you aren’t limited by phone calls and emails to communicate with your consumer. [Read more…]