Guest post by Riya Sander.
Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.
There are multiple platforms to be managed, loads of content to be shared, and an ever-growing mountain of data to be analyzed. How can businesses really increase productivity using marketing technology (martech) tools? This is where marketing automation comes in.
What is “Marketing Automation” (Really)?
Firs off, it may be the single most misleading name for a software category anywhere. Marketing is an inherently strategic and creative endeavor that can’t be “automated.”