Guest post by Nathan Elly.
Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.
To make things more challenging, Google hasn’t provided any indication of what factors may be contributing to SEO improvement or deterioration. SEO pros know there have been algorithm changes. They just can’t identify exactly how they have been affected.
Despite the uncertainty, there are still certain practices that stand the test of time with SEO. So, if you want to virtually guarantee improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization.