Guest post by Anne Griffin.
Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014, they still haven’t found wide use outside of trade shows and corporate events.
Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.
What is a social media hub?
A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following.