Guest post by Nate Vickery.
Who would you trust more, a brand trying to sell a product or a friend who vouches for it? You’d go with the latter option, of course. Nielsen says that 83% of customers would do the same.
Today’s customers are blind to TV ads, billboards, and flyers. They want brands to go the extra mile in providing them with the raw, personalized user experience.
That’s exactly where influencer marketing shines.
So, what’s the catch?
In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. They will not only connect their online community with you, but also improve your social media exposure, boost user engagement and conversions, and drive more traffic to your site.
Here is how influencer marketing will help your SEO efforts.