Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do?
Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. But on the off chance you’re not, and you are determined to be a better writer, practice.
Most of us will never be able to shoot three-pointers like Steph Curry or sing like Ariana Grande, but anyone can get better at sinking long shots or carrying a tune, with practice. And fortunately, becoming a solid writer is far easier than making it to the NBA or the Grammys.
That said, not everyone has the ambition or patience to write well. It may just not be your thing. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms.