After writing about the web presence optimization (WPO) framework here last October, we started seeing quite a bit of interest in the model and metrics. In response to that interest, we announced in January plans to commercialize the internal WPO dashboard in use at Minneapolis b2b marketing/PR agency KC Associates.
The result of those efforts is a separate entity (WPOinc) and a WPO metrics dashboard that can be used by virtually any company that sells b2b or considered-purchase b2b products and/or services.
The dashboard provides companies and agencies with performance indicators, competitive benchmarks and web presence metrics across the five key areas of online presence: press (PR), social, website (search), industry and paid presence. It enables users to measure and optimize owned, earned and paid content efforts in support of a WPO strategy in a coordinated manner across different digital marketing disciplines.
On February 28th, WPOinc announced its early adopter program for the metrics dashboard. The early adopter program will begin this month until finishing touches are put on the product for its 1.0 rollout later this spring. Check out the announcement for all the details.